Customer Story

PlusUp Empowers Marketers to Drive Business Growth with Google Cloud Dataprep

 

PlusUp Key Stats


Industry: Data Services

Data Stack: Google Cloud , Google Cloud Dataprep, BigQuery, Fivetran, Data Studio

Region: North America

99.5%

Faster at preparing marketing data

180 Hours

Per week of analyst time saved

 

Core Challenges

Analyzing paid social media isn’t finite; as soon as one campaign ends, there are always more or new ads to run and assess. Previously, PlusUp routed all social media data through Excel spreadsheets where it was standardized and stitched together for analysis. But this manual, time-consuming process left PlusUp constantly playing catch up and spending more time on prep work than on the actual analysis. Worse yet, manual data preparation and cleaning is prone to error, which meant that PlusUp had to triple check its work—there were no cutting corners to save time. And as PlusUp grew its business, it couldn’t see any obvious ways to scale this process (except by hiring more analysts).

How Cloud Dataprep Solved this Problem

PlusUp built a modern data stack using SaaS products found on the Google Cloud Platform—Fivetran for data integration, BigQuery for storage, Google Cloud Dataprep for data engineering, and Data Studio for reporting and visualization. Instead of going back and forth between various Excel spreadsheets, PlusUp now has a “one stop shop” for all analytics on Google Platform that even its most novice analysts can operate. With Google Cloud Dataprep’s automation and scheduling features, PlusUp delivers in record time client analyzes thanks to automated data preparation. This has saved numerous hours in analyst time and the risk of data quality errors has dropped down to near zero.

 

Benefits

Improved Efficiency

To complete the same quantity of reporting, PlusUp went from spending 180 hours of analyst time per week under Excel to one hour of analyst time per week with Google Cloud Dataprep.

Reduced Costs

Automation in Google Cloud Dataprep freed up analyst time and shifted their focus toward revenue-driving activities, such as onboarding new customers onto the PlusUp solution.

Reduced Errors

The ability to reuse standard Google Cloud Dataprep recipes across clients ensured more accurate results and better social media recommendations.

 

Company Background

PlusUp is among the elite companies delivering thoughtful advertising consulting services on social networks including Facebook, Instagram, YouTube, Snapchat, Pinterest, Twitter and LinkedIn.

“The beauty of Google Cloud Dataprep is that it’s very easy to use. We have people that don’t know how to write a line of SQL who are able to prep data at a pretty large scale, all because the interface is so easy to use.”

 

 

 

Watch Webinar

Accelerating Marketing Analytics Time-To-Value by 99.5% at PlusUp With the Google Cloud Ecosystem

 

15 MINUTES OR LESS

Assess Your Analytics Maturity

Get a better understanding of where you stand on the analytics maturity scale – and where you want to be.


Get Started
 
 

Recommended Resources

 
Customer Story
BODi Supports Customer Health with Alteryx and Snowflake
BODi’s self-service analytics environment, powered by Snowflake and Alteryx, efficiently delivers meaningful insights to users across the organization.
  • Analytics Leader
  • Marketing
Read Now
 
Customer Story
McLaren Racing fast tracks data analytics in the race to accelerate
McLaren Formula 1 team consolidates 11.8 billion data-points to maximize race performance.
  • Cloud Products
  • Fanalytics
  • Analytics Leader
Read Now
 
Customer Story
SearchKings Increases their Customer Base with Google Cloud Dataprep
SearchKings built data flows that introduced proprietary KPI that leverage data sets from various sources with Google Cloud Dataprep.
  • Cloud Customer Spotlight
  • Data Scientist
  • Marketing
Read Now