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AHA! Analytics Happiness and Attitudes Report, 2020 Edition

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How happy do analytics and data science make you? 

It’s an unusual question. But a surprising number of people around the world — 3,028 to be exact — were willing to be put on the spot.  

Find out how much you share their moods, wins, losses, hopes and dreams, in this Analytics Happiness and Attitudes (AHA!) Report. Data scientists, analysts, and leaders from Europe, the Middle East, Africa, and Asia Pacific* all give a candid snapshot of their journey to digital transformation, including:   

  • Reasons for embracing analytics 
  • Challenges to adoption 
  • Game-changing skills 
  • Top concerns for the future 
  • Must-do practices and must-have technologies 

Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation. 

*The responses of analyst roles in Europe, Middle East, and Africa were used to compile the ultimate findings. Given the sample size, all data roles were included for responses in Asia Pacific.



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