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Report

Benchmark your retail analytics maturity

Find out what success looks like in retail analytics — and how to stay competitive.

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Analytics budgets are growing in retail, but so are the challenges.

The 2025 Retail and Consumer Goods Analytics Study, sponsored by Alteryx, reveals how the best brands are turning data into business results.

Inside, you’ll find:

  • Where top organizations are investing next, from retail media to generative AI
  • How analytics leaders are tackling data silos and tool sprawl
  • Use cases powering transformation, from pricing to personalization
  • What’s slowing teams down, and how to move ahead

You can also learn how Alteryx helps teams:

  • Blend retail data from point-of-sale, inventory, and shopper systems in one view
  • Empower business users with code-free, self-service analytics
  • Use AI for pricing, forecasting, and in-store execution
  • Automate insights to move faster across supply, finance, and marketing

Who should download?

  • Analytics, supply chain, marketing, and finance leaders in retail and CPG
  • Execs planning 2026 investment strategies
  • Anyone ready to benchmark their analytics maturity

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