It will be more important than ever that individual and team metrics and analytics are linked to overall corporate revenue objectives.
- Effective Revenue Operations Need Data and Analytics
New revenue models are changing business. Organizations are turning to customer renewal and expansion to drive growth along with new customer sales.
To support this, businesses are transforming sales and marketing teams into revenue operations teams.
So why will fewer than 20 percent see revenue growth outcomes by 2024?
Simply put, they won’t be using the right metrics.
In this report, Stephen Hurrell, VP & Research Director at Ventana Research explains what organizations need to do to successfully support revenue operations teams, plus:
- The metrics needed to understand customer satisfaction
- Why new teams require data across the customer lifecycle to meet their top-line business goals
- Why companies not using advanced forecasting methods will fail to deliver growth
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