Ventana Report
Ventana Report

Effective Revenue Operations Need Data and Analytics

New revenue models are shifting the way organizations deliver growth. See the metrics you need to support your business needs and meet goals.

Ventana Report

New revenue models are changing business. Organizations are turning to customer renewal and expansion to drive growth along with new customer sales.

To support this, businesses are transforming sales and marketing teams into revenue operations teams.

So why will fewer than 20 percent see revenue growth outcomes by 2024?

Simply put, they won’t be using the right metrics.

In this report, Stephen Hurrell, VP & Research Director at Ventana Research explains what organizations need to do to successfully support revenue operations teams, plus:

  • The metrics needed to understand customer satisfaction
  • Why new teams require data across the customer lifecycle to meet their top-line business goals
  • Why companies not using advanced forecasting methods will fail to deliver growth

It will be more important than ever that individual and team metrics and analytics are linked to overall corporate revenue objectives.

Golf flag on green
Blog
5 min to read

How Data and Analytics are Changing Golf

Michelle Wie West discusses how analytics can be leveraged in sports and business.

Other
Analyst
Analytics Leader
Read Now
Las Vegas skyline in the morning
Blog
3 min to read

The 10 Top Sessions to Attend at Inspire 2023

This year's Inspire 2023 event will feature many inspirational sessions, led by some of the most talented individuals in the industry.

Inspire
Global
Analyst
Read Now
Green trees in jungle
Blog
4 min to read

Four Ways Intelligent ESG Data can Transform Your Business

Aside from compliance, transforming ESG data through automation can hold significant benefits. Alteryx Director of Strategic Sales, Greg Theriault, identifies four ways to gain the advantage.

Analytics Leader
Business Leader
Alteryx Platform
Read Now