Use Case
Gain insights into your power users and use that data to drive marketing strategy
Discover and address feature gaps that are impacting usability to your customers
Drive development strategy by directly collecting user activity
Which customers use your products and services? How often do they use them? What do they use them for? You may think you know why your customers buy from you, but they can surprise you, both pleasantly and unpleasantly. Also, the fact that they buy or adopt your products this month is no guarantee they’ll still be using them a few months from now.
Who are your power users? What motivates them that doesn’t motivate your dormant users and your never-users? Customer activity analysis shows you which customers are using your product the most and the least. It can open doors into the customer experience, allowing you to predict churn and identify cross-sell/up-sell opportunities. Through customer activity analysis, you can discover what your users like and dislike and develop ways of reaching out to never-users, especially if you can identify the right data sources to query.
Through automating the process of pulling customer usage data and connecting that data with customer transactions and demographic data, customer success departments can create a picture of their power users. These power users can provide valuable information into feature popularity, including why those features are used. This combined customer view can power AI and machine learning algorithms to create personas that drive marketing to new users. It can also uncover blockers for current customers and gaps in the usability of products.
With Alteryx, you can:
1 – Data Connection
Connect and blend customer and activity data
2 – Time Series Analytics
Create a time series forecasting model using past activity to predict future behavior
3 – Automated Reporting
Automatically connect output to a dashboard, or send an email report daily