Use Case

Predicting Email Open Rate

 

Efficiency Gains

Analyze campaigns quickly and on your own, without experimentation or outside help

Top-Line Growth

Bring in more and better-qualified leads for stronger campaigns and higher revenue

Bottom-Line Returns

Reduce the time, effort, and budget spent on unproductive segments, channels, and offers

 

Business Problem

Your company’s revenue stream starts with Marketing email that catches the attention of a receptive audience. But figuring out which leads, channels, and offers work best requires A/B testing or help from IT—and either approach steals time, money, and attention away from Marketing’s core mission.

Alteryx Solution

The solution is to put Marketing analytics in the hands of Marketing professionals themselves. The right set of tools can eliminate the experimentation, delay, and reliance on outside resources that afflict current approaches. Better still, Marketing can use insights from one campaign to fine-tune the audience, channel, and offer for the next, in an upward spiral of adaptation and continuous improvement.

With Alteryx, you can:

  • Take control of Marketing analytics with simple, powerful tools and workflows
  • Identify and target the most responsive audience segments in previous campaigns
  • Optimize the frequency of Marketing engagement
  • Fine-tune offers based on past performance
  • Increase the efficiency and agility of Marketing operations
 

Alteryx Machine Learning Overview Video

1 – For new leads, engagement matters

  • Engagement produces a 2.5x lift in open rate
  • New and engaged yielded the best open rate

2 – For older leads, the effect is smaller

  • Aging reduces effect of engagement by 28%
  • Open-rate lift is still significant at 1.8x

3 – Low engagement means poor results

  • Open rate is lower than 0.5%
  • Segment is unlikely to justify time, effort, or expense
 

See how Marketing professionals are using Alteryx:

 
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Recommended Resources

 
Report
Enable Data and Analytics Innovation for an Era of Perpetual Uncertainty
Fueled by intense and rapid political, environmental, social, and technological change: organizations face a new era of perpetual uncertainty.
  • Analytics Leader
  • Risk Reduction
  • Workforce Upskilling
Read Now
 
E-Book
How are enterprises using technology to make decisions?
Download the report to learn how how decision intelligence will impact the future of decision-making.
Read Now
 
Customer Story
Nielsen Reboots Its BI Process with Alteryx and AWS
How Nielsen used AWS and Alteryx to modernize its analytics stack in less than 90 days.
  • Analytics Automation
  • BI/Analytics/Data Science
  • Alteryx Analytics Cloud
Read Now