How Effective Is My Organization at Uncovering Customer Insights?

Many business leaders have invested in data and analytics, but that doesn’t mean they’re seeing a return. Measuring performance is one thing—turning those measurements into growth and innovation is something else.

Well, our guests from Ventana Research say analytics can be used to create great outcomes, not just measure them. And they’ve got plenty of proof.

In fact, if you’re not seeing significant ROI from your analytics initiatives, you’re missing out. Tune in to hear:

  • Why predicting and prescribing performance, not just tracking it, is key for smart marketing and revenue teams
  • How this newly proactive approach drives KPIs like new sales, customer retention, and cross-selling—while optimizing processes and boosting the customer experience
  • Concrete steps to accelerate revenue by uncovering customer insights in your own organization

Meet Our Speakers

Stephen Archut

Director of Solutions Marketing, Trifacta

Stephen Hurrell

VP and Research Director Office of Revenue, Ventana Research

Keith Dawson

VP and Research Director Customer Experience, Ventana Research


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