How Marine Conservation Society Turns Data into Action

For more than 30 years, thousands of Marine Conservation Society volunteers have collected data on litter found across UK beaches. That data has helped drive major environmental action, but one critical question remained: how do you prove whether a policy is actually working?

Join Gregory Wannell, Data & Analytics Manager at Marine Conservation Society, and Callie Jasso, Sr. Product Marketing Manager at Alteryx, to see how MCS built a Policy Impact Tracker with Alteryx.

You’ll learn how the team connects Beachwatch data with policy dates, uses statistical models to measure impact, turns complex outputs into plain-language summaries, and gives teams a self-service way to ask follow-up questions.

You’ll learn how Marine Conservation Society uses analytics and AI to:

• Model the impact of environmental policies on beach litter.
• Turn complex statistical findings into plain-language insights.
• Use Auto Insights and Agent Studio to make trusted data easier to explore.
• Help policymakers and non-analysts understand what changed and why.
• Build stronger evidence to support future action on marine pollution.