Geographic Business Intelligence®
Turn Your Data Into a Geospatial Goldmine
Powering up business decisions with geospatial data and analysis to optimize marketing campaigns, sales territories, transportation and logistics, or service coverage can deliver powerful results. Yet blending multiple data sets, applying geocoding, and enriching it with location intelligence is time-consuming and error-prone. With built-in spatial analytics, Alteryx enables anyone to unleash geospatial intelligence.
Blend, Geocode, Enrich ― Fast
With an intuitive workflow that allows you to visually bring in several data sets, geocode them, combine them spatially with sources like TomTom and the U.S. Census, and even enrich them with demographic data, Alteryx makes turning traditional data into geospatial data easy — no data scientists required.
- Easily source data: Pull from spreadsheets, files databases, unstructured data, social sources, mobile apps CRM, or ERP sources
- Spatially enable your data: A powerful street geocode tool spatially enables data by taking standard address information and geocoding to determine latitude and longitude
- Enrich for more insight: Use your newly spatially enhanced data set to blend in household data or firmographic information from sources like Dun & Bradstreet and Experian
Take It To the Next Level With Spatial Intelligence
Built-in spatial analytics tools from Alteryx make field service and sales territory optimization, asset location planning, transportation and logistics management, or location-specific marketing easier than you ever thought possible.
- Multiple spatial tools: Distances, drive time, find nearest, polygon manipulation, and trade areas points make spatial calculations simple
- Spatial matching tool: Calculate and establish relationships between spatial objects, such as how many customers fall outside a 10-minute drive time for each location
- Trade area tool: Size a targeted area surrounding each location, ideal for calculating and building sales territories based on opportunities, or field service based on household volume
Power Up Your Geospatial Data Visualization Tools
Data visualization tools or geographic information systems have powerful geospatial visualization capabilities. Alteryx makes it easy to output the results of your enriched, spatially enabled data to them, so you can see and analyze your data based on a whole new set of location enabled attributes or metrics.
- Output to your geospatial visualization tools: Alteryx upports a variety of file formats, such as Microsoft Excel, ESRI, XML, PDF, Tableau, and Qlik
- Get more out of your geographic information system: Overlay detailed maps or satellite imagery on your spatially enriched data to uncover more insights
- Spatially enable your data warehouse: Update your cloud or on-premise data warehouse with spatially enriched results to enhance all downstream analytics, including dashboards or reports