Srikanth Nayani, Director, Digital Analytics & Verification
7-Eleven
Starter Kit for Marketing Analytics
Easily Understand Your Customer for Campaign Success
Marketing Analytics Starter Kit
This Starter Kit provides ready analytic templates to jumpstart your marketing analytics. Analyze customer segmentation, better understand your customer lifetime value, and deliver impactful campaign analysis reports.
Starter Kit Features
Segment Customers
Quickly understand how to optimize customer messaging through segmentation and create unique customer segments for marketing.
Assess Customer Lifetime Value
Gain insights and capitalize on customer spending habits by combining customer and sales data with predictive analytics.
Campaign Effectiveness and Conversion
Create reports and dashboards to gain a full view of the effectiveness of your campaigns and fine-tune campaigns to increase conversion and ROI.
We needed something that can seamlessly connect our data sources to our data lake in an automated way, and be able to generate analytics in a quick way.
