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ALTERYX SPATIAL ANALYTICS Starter Kit
There’s more to your data than meets the eye. Unlock the hidden treasure trove of spatial data information and kick your insight-building skills up a notch with this Spatial Analytics Starter Kit. Move your spatial analytics beyond maps and start connecting the dots to find the geographic relationships you didn’t even know existed.
Starter Kit Features
CALCULATE AD AREA DISTRIBUTION
Learn how to combine multiple spatial data sources in order to calculate ad area distribution in relation to a retail location.
CONVEX HULL TRADE AREA CREATION
Learn how to use the Convex Hull technique to create store trade areas based on the percentage of a store’s closest customers, then output the results to Tableau.
CUSTOMER AQUISITION
Use predictive modeling to analyze how customer segment and location relate to product category, allowing a company to optimize channel-based marketing and product assortment, then output the analysis to Tableau.
NEW LOCATION IMPACT ANALYSIS
Use customer value data, customer location, and new store location to analyze how each customer is likely to respond to a targeted campaign or a new competitor. Then output the analysis to a Qlik Sense dashboard for exploration.
"I use Alteryx every day, constantly — I really can't live without it.”
— Deanna Sanchez, GIS Project Manager
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