Srikanth Nayani, Director, Digital Analytics & Verification
7-Eleven
Leverage Location Data to Improve Strategic Planning
This starter kit will jumpstart your analytics and set you on the right path to master spatial analytics.
Create store trade areas based on customer distance to stores to put products in the hands of more customers.
Blend spatial data to calculate ad area distribution, increase sales, and reach more customers.
Use customer value data, customer location, and new store location to analyze customer behavior and increase top-line revenue.
We needed something that can seamlessly connect our data sources to our data lake in an automated way, and be able to generate analytics in a quick way.
Srikanth Nayani, Director, Digital Analytics & Verification
7-Eleven