How do you route incoming sales leads in your company? Most companies are moving away from manual processes like spreadsheets and ad hoc databases as quickly as possible and relying on customer relationship management (CRM) systems. CRM software distributes leads to salespeople according to criteria like geography, product, lead score, and availability of the sales representatives. But the more your sales organization grows, especially across territories and sales centers, the more work is involved in accurately routing and assigning leads. It becomes difficult to ensure that leads don’t fall into the cracks between marketing and sales, go stale, and turn into a sales opportunity for a competitor.
Automated lead routing shortens the response time in sales and keeps leads from going stale. When the lead is routed, the system instantly notifies a representative via text and email, facilitating a prompt reply to the inquiry.
With Alteryx, you can:
- Automatically match new leads to sales representatives according to configurable attributes
- Apply business rules to reroute leads if no match is immediately available, preventing leads from sitting in the queue and going stale
- Once leads are assigned, you can make them easily accessible to your salesforce by automatically pushing them back into CRM systems such as Salesforce