4 Steps to Convert Customer Data into Marketing Insight
By Matthew Madden on May 21, 2015 - 03:05pm
As many marketers know, understanding your best customers and who to target with campaign offers, starts with understanding your customer data. The omni-channel environments create customer information chaos, with information coming from a wide variety of sources, forms, and formats. This data can be difficult to shape, cleanse and process into something that can then be analyzed, and decisions can be made from. This is where data blending and data preparation can help organizations make sense of customer and marketing data allowing you to improve marketing effectiveness, grow your customer base, and delivering rich and personalized customer experience.