Harvard Business Review Analytic Services: Faster, Easier Decisions with Data Blending

By Matthew Madden on Aug 20, 2015 - 01:08pm

Harvard Business Review Analytic Services just released Data Blending: A Power Method for Faster, Easier Decisions which is a study based on the results of polling over 500 business leaders and executives from over 15 different industry sectors. This report highlights many of the key values that data blending can bring organizations of all sizes.

4 Critical Attributes of Midmarket-suited Data Blending Solutions

By Ritu Jain on Aug 18, 2015 - 12:08pm

Whether you are a decision-maker in a large enterprise or a midsized organization, you face the same tough questions. Questions such as:

Who are our most profitable customers? What is their attrition risk? Which products or services should we promote to maximize response rates? What will be the impact of competitive activity, location, or promotions on our sales forecast?

And the answer to these questions — lies within your data!

Data is the life-blood of all organizations — small, midsize or large! The challenge is that while larger organizations have armies of analysts and well-staffed IT departments to address their data preparation and analysis needs, midsized organizations struggle to derive insights from their data in a timely manner due to limited availability of analytical skills and IT resources.

Aberdeen Group says line-of-business user enablement is the key!

5 Key Marketing Dashboards to Drive Analytical Decisions

By Brian Dirking on Aug 12, 2015 - 05:08pm

Next week Alteryx will sponsor an AMA webinar that will feature Bill Engel, Chairman of Consumer Orbit. Bill has been in the data analytics industry for over 40 years, as CEO of Simmons, and at Arbitron, Experian and Scarborough Resources.

At Consumer Orbit, Bill's team is building Tableau dashboards for clients that bring all their sources of data together to provide one consistent view of the customer. They use Alteryx to ensure they can blend all of the data and make it ready for Tableau in just a few hours.

Alteryx Perspective on Gartner Research: How Midsized Organizations Can Get Most Value From Their Analytics Programs

By Ritu Jain on Aug 11, 2015 - 06:08pm

Do you care if your favorite brand of peanut butter is manufactured by a company with $100 million in revenue or from a large multi-billion dollar CPG company?

Consumers' expectations are the same — a deep understanding of their wants and preferences, personalized communications, through their desired channels, and above all a consistent experience — whether you are a smaller or midsized enterprise, or a large conglomerate.

Larger companies are addressing these consumer expectations by becoming more data and analytics savvy. They are employing all kinds of sophisticated analytics to better understand their customers, operations and competition; becoming more data-driven in their approach.

Clean Your Data Faster for Tableau with Alteryx

By Maimoona Block on Aug 5, 2015 - 12:08pm

“…we were no longer spending our 80% of our time merging data sources and processing our data, and we’ve flipped that around to say it only takes us a little bit of time now to process our data and we can spend our time visualizing our data to make it impactful for our business so that they can have the right conversations." - Wendy Gradek, Consultant Product Manager - Advanced Proactive Services, EMC Corporation

Self-service Analytics for Cloud-based Data Using Alteryx, Amazon Redshift, and Tableau

By Maimoona Block on Jul 27, 2015 - 10:07am

As you may have noticed, we’ve continued to rejoice in the idea of Analytic Independence (#analyticindependence), which recognizes and celebrates that the power of data blending and advanced analytics is now in the hands of the data analysts – the people who know the data best, and who want to work without restraint to create the dataset they need to answer the big business questions.

Impact of Data Blending in Midsized Companies

By Ritu Jain on Jul 23, 2015 - 11:07am

Data blending, i.e., the ability to access, integrate, cleanse and enrich data from multiple data sources, is the linchpin of deeper, more impactful insights. Analysts across sales, marketing and operations cite the lack of data blending capabilities to be the primary reason for not using the right data to drive critical business decisions. The impact of not having data blending capabilities in the line of business is lost revenues, missed opportunities and lower profitability.

Source: Alteryx Data Blending Survey

Growing Joint Customer Success with Amazon Web Services and Alteryx

By Maimoona Block on Jul 6, 2015 - 04:07pm

While the relationship between Alteryx and Amazon Web Services is not new, the rapidly growing list of joint customers who have found success with Alteryx and Amazon Web Services has led to Alteryx being named as an Advanced Technology Partner within the Amazon Partner Network. Whether our joint customers are using Amazon Redshift, Amazon S3, Amazon EC2, or other Amazon Web Services alongside Alteryx, in all cases they saved time, money, and enabled self-service analytics, leading to enhanced decision making-subsequently enhancing revenue, gaining competitive advantage, furthering customer acquisition and more. Here are some highlights, click through for more details.

Metadata, Redcoats and Networks

By Ramnath Vaidyanathan on Jul 6, 2015 - 09:07am

At Inspire 2015, George Mathew, our COO and President talked about how analytics could have been used against the sons and daughters of the American Revolution. In honor of the 4th of July U.S. holiday, I thought it would be interesting to elaborate on that piece and showcase some of the newest features in Alteryx.

The Perfect Analytic Ingredients: Data Blending and Predictive Analytics

By Matthew Madden on Jun 30, 2015 - 12:06pm

Every analyst knows that great analysis starts with the right data. Predictive analytics is no different. To build the best performing models, it is critical to get the data in the best shape before running the analytics and building out the modeling process. That is why we are happy to release the latest in our "cookbook" series, the "7 Steps to Data Blending for Predictive Analytics."

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