4 Steps to Convert Customer Data into Marketing Insight

By Matthew Madden on May 21, 2015 - 03:05pm

As many marketers know, understanding your best customers and who to target with campaign offers, starts with understanding your customer data. The omni-channel environments create customer information chaos, with information coming from a wide variety of sources, forms, and formats. This data can be difficult to shape, cleanse and process into something that can then be analyzed, and decisions can be made from. This is where data blending and data preparation can help organizations make sense of customer and marketing data allowing you to improve marketing effectiveness, grow your customer base, and delivering rich and personalized customer experience.

The Best of the Best: Customer and Partner Awards at Inspire

By Olivia Duane Adams on May 21, 2015 - 02:05pm

Yesterday, on the last day of Inspire 2015, I had the privilege of presenting some of our customers and partners with awards. As one of the founders and Chief Customer Officer at Alteryx, it never stops amazing me what our customers learn to do with our platform and how it makes their job easier. The business insight that is gathered and the innovation that these customers and partners have created really does represent this year's Inspire theme: Analytic Independence.

Inspire 2015: Business Leader Track Day Two Recap

By Ritu Jain on May 20, 2015 - 12:05pm

You heard some fantastic use cases and ROI figures in yesterday's Business Leader track sessions. Recap of day one available for those of you that missed.

Well, today's session were equally inspiring. With cross-industry speakers from leading banks, retail, CPG, consulting and more, covering topics across market share acquisition, customer insight, field force productivity analysis and more, it is no surprise that we had another very successful day on the business leader track.

Some highlights are:

Gary Class, SVP of Virtual Channels Group at Wells Fargo shared the importance of a multi-dimensional view of customer for better customer experience and loyalty as well as the challenges associated in pulling differently formatted data from multiple systems.

Inspire 2015: Day Two of the Data Analyst Track

By Matthew Madden on May 20, 2015 - 12:05pm

Tuesday, the first day of the Data Analyst track brought a variety of use cases from different industries. On Wednesday, the sessions continued much of the same, but also highlighted some great partnerships we have within the Alteryx community. Some of the highlights of these sessions:

A Knowledge-Filled Second Day in the Alteryx Technology Track

By Beth Narrish on May 20, 2015 - 12:05pm

Day two of the Alteryx Technology Track at Inspire 2015 proved to be jam-packed, with attendees filling the seats to hear from vice presidents of product management, content and applications and demand generation, and even our own Chief Scientist! Here are a few session highlights from today.

Alteryx Product Update and Roadmap Laura Sellers, Vice President of Product Management at Alteryx, presented the Alteryx Product Update and Roadmap twice (due to popular demand), with both sessions having standing room only! Laura talked to some of the key 9.5 features, and also discussed the future release. It is wonderful to see the excitement from our customers and partners about what we're working on and hear how we can help uncover deeper business insights!

Alteryx Customer Appreciation: House of Blues

By George K. Mathew on May 20, 2015 - 11:05am

Thank you to all of our customers and partners at Inspire. We had a great time last night at the House of Blues channeling Aerosmith and spending time with you to celebrate you and your support of Alteryx. Here are a few of the memories from last night. Enjoy!

Celebrating "Analytics. For the People."

By George K. Mathew on May 20, 2015 - 08:05am

One of my favorite things at Inspire has always been talking to the data analysts and business leaders who have transformed their analytical decision-making with Alteryx. As much as Inspire is a celebration about them; we are also mindful of the 260 million data workers who are disenfranchised with yesterday's analytical stack. We know there will be ½ billion data workers by 2018, and our mission is to serve them with the best data analytics experience imaginable.

Inspire 2015: Day One of the Data Analyst Track

By Matthew Madden on May 19, 2015 - 02:05pm

Our annual user conference Inspire 2015 in Boston, Massachusetts is in full swing and I am fortunate enough to host the Data Analyst track. Today, the first day of the track brought a great lineup of speakers and use cases and for those who were not able to make it to the show or couldn't make it to any of the sessions; here are some examples and highlights of what you missed.

Paul Lilford from Tableau joined Wendy Gradek of EMC to deliver an excellent presentation highlighting how the combination of Alteryx and Tableau has allowed EMC to address their need to deliver analytics faster and in a more consistent manner.

Inspire 2015: Business Leader Track Day One Recap

By Ritu Jain on May 19, 2015 - 02:05pm

Inspire 2015 is in full swing this week in Boston. Users are enthused, training sessions are packed and sponsor area is milling with attendees interested in new capabilities and ideas. To top it all, day 1 of the Business Leader track ended with a bang. With fantastic line up of speakers from KPMG, VOYA Financial Services, Experian, Audi, GameStop, Cineplex, and Brunswick learnings were many.

If you couldn't join us, you will have to wait till after the event is over for all the slides and the session uploads, but below is a brief snapshot of what you missed.

An Exciting First Day in the Alteryx Technology Track

By Beth Narrish on May 19, 2015 - 02:05pm

We had an exciting first day of Inspire 2015 content in today's Alteryx Technology track, with presentations from data scientists, content managers, product management and client services. Attendees loved learning product 'Tips and Tricks' and best practices directly from the Alteryx team that developed them. Here's a recap of some of today's content.

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