Edward Green, Head of Commercial Technology at McLaren Racing
McLaren
Starter Kit for Retail
Understand Your Customers on a Whole New Level
Retail Starter Kit
This Starter Kit includes analytic templates for customer acquisition analytics, customer lifetime values (LTV), customer segmentation, and more to increase sales and ROI.
Starter Kit Features
Customer Acquisition & Retention
Blend e-commerce and in-store sales data plus add product detail to analyze historical sales data to understand which channel(s) contribute the most to customer acquisition.
Analyze Customer Lifetime Value
Use sales data to predict customers that are more likely to have a lifetime value in the top 5% compared to their cohort and send the data to Tableau to visualize and explore.
Customer Segmentation Analytics
Analyze customer demographic and psychographic data to create unique customer segments for marketing, optimize customer messaging through segmentation, and send to Tableau or another BI tool for exploration.
With Alteryx, the physical, virtual, and race world data can be combined to create optimal efficiency and build the most performant race car possible.
