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David Sweenor

Sr. Director of Product Marketing

David Sweenor was formerly the Sr. Director of Product Marketing at Alteryx.

Articles by David Sweenor

Technology Jan 15, 2023

Why Organizations Need to Double Down on Analytics to Drive Innovation

Dynamic and uncertain marketing conditions have created new opportunities, but organizations will need to prioritize their analytics investm...

Strategy Nov 29, 2022

How to Turn Analytics Maturity Into Business Value

Three Steps to Make Smarter Business Decisions.

Technology Nov 15, 2022

Five Steps to Improve Your Organization’s Analytics Maturity

Here are five concrete steps you can take to move along the analytics maturity continuum.

Technology Nov 6, 2022

What Is Analytics Maturity and Why Does It Matter? Part 1

A breakdown of the basics of analytics maturity: what it is, why it matters, and how you can take the next step in your journey.

Strategy Oct 14, 2022

The Art of the Analytics KPI, Part 2

Discover how to report on the business impact of data, analytics, and AI.

Strategy Oct 11, 2022

The Art of the AI KPI, Part 1

Key Performance Indicators for Analytics.

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