Last Updated: February 10, 2025
Alteryx respects your right to privacy. This policy explains how Alteryx, Inc. and its subsidiary companies (collectively “Alteryx,” “we,” “us,” “our”) collects, uses and shares personally identifiable information (“personal information“) when you access one of our websites, such as Alteryx.com (our “Websites“), when you use our data analytics software platform (“Platform”), or otherwise interact with us.
If you have any questions or concerns about our use of your personal information, please contact us using the contact details provided at the end of this policy.
For California residents: we have a supplemental California Consumer Privacy Policy that provides specific information regarding our personal information handling practices in compliance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).
For employment applicants: we have a supplemental Alteryx Candidate Privacy Policy that provides specific information regarding our personal information handling practices when you apply for employment at Alteryx.
To make it easier to navigate this Privacy Policy, we have listed the subject headings below so you can go straight to them:
1. Personal information we collect about you
2. How we use personal information we collect from you
4. Alteryx’s Maveryx Community
7. Collection of information by third party sites and sponsors
8. With whom we share your personal information and for what purposes
9. Profiling as part of Automated Decision-Making; Artificial Intelligence</a
11. How we safeguard your personal information
12. Transfers to other countries
14. How you can exercise your privacy rights
15. Retention of Personal Information
For the purposes of this Policy, “personal information” (also called “personal data”) includes any data that can be attributed to you, whether directly or indirectly. This data includes contact and demographic information that may identify you directly (such as when you submit a registration form), content that can be attributed to you (such as comments, posts, or workflows you publish to the Sites or Services), and data related to how and when you use the Websites and Platform (also called “Usage Data” as described below). While data protection laws vary by state and country, we treat all individually identifiable information as personal information in accordance with the terms of this Policy.
We collect personal information from you when you use or interact with our Websites or Platform, some of which we collect automatically. Personal information we collect may include the following types of information:
| Categories of Personal Information | Description |
| Personal identifiers | Personal and online identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, e-mail address, account name, social security number, driver’s license number, passport number, or other similar identifiers. |
| Internet connection information | Information about your internet connection, the equipment you use to access our Websites or Platform, and usage details. |
| Commercial information | Commercial or transactional information (such as information related to products or services purchased, obtained or considered). |
| Internet or other similar network activity | Browsing history, search history, information on your interaction with a website, application, or advertisement. |
| Geolocation data | Generalized location data. |
| Employment information | You may provide us with information that identifies your employer when you purchase products and services from us. You may also choose to provide us this information when you participate in our Maveryx Community or if you choose to obtain an Alteryx certification. |
| Educational information | Your educational experiences, such as college or university degrees, professional certifications and trainings. You may provide us this information when you apply for employment, participate in our Maveryx Community or if you choose to obtain an Alteryx certification. |
| Inferences drawn from a consumer profile | Profile information reflecting a person’s preferences, such as language preferences, characteristics, abilities, and aptitudes that could help us better serve you. |
In order to use the Websites and Platform, you may be required to provide certain personal information to Alteryx. For example, when you register a user account with Alteryx or activate a trial license, you are required to provide a valid email address and may need to choose a username and password. When you send us a message or register for an event, you may be required to provide us with your complete real name, business contact details, job role or title, country, and company name. The personal information requested in such cases, as well as any associated transactional and correspondence data, enables Alteryx to respond to your inquiries, deliver services you request, and to secure your use of our Websites and Platform.
You may choose to provide us with personal information through your use of our Websites and Platform, such as when you participate in the Maveryx Community as we describe below. In addition, you may provide us with demographic and interest-based data as part of your voluntary participation in surveys, beta and UX testing, and in providing feedback. Unless otherwise noted at the time of collection, optional personal information may be stored together with other data we hold about you for the business purposes outlined in this Policy.
If you link to Alteryx accounts or content on third-party social networking sites, we may receive information such as your name, username or display name, public profile, and email address. If you attend events or subscribe to publications for which we are sponsors, speakers, or content providers, we may receive your contact information directly from the event or publication owner.
When you use our Websites or Platform, personal information may be collected using Cookies, as further outlined below and in our Cookie Notice. We may engage third parties to assist us in understanding how our Websites and Platform are being used and may record format or monitor interactions (such as clicks and pages visited). We may also provide an optional chat service on our Website and Platform to assist you. These chat services may be operated or interact with third parties, and interactions with these chat services may be recorded for quality assurance purposes, and to improve engagement with our Websites and Platform users.
From time to time, we may receive information about you from third-party sources. The types of information we receive from third parties and how we use this information help to make interaction with our Websites and Platform easy and more meaningful (such as to permit you to share articles with your social media contacts), and to maintain and improve the accuracy of the records we hold about you (like keeping your title and company name current). To the extent we are permitted to send you content, recommendations or offers, we may use information obtained from third parties to tailor our communications with you.
The terms “sensitive data” or “special categories of personal data” refer to specific, defined categories of personal information identified by data privacy laws as requiring special treatment. These categories include data like racial or ethnic origin, political opinions, and religious, philosophical or other similar beliefs. Alteryx generally does not seek to collect any sensitive data as part of its Websites and Platform. In the limited circumstances where we collect such data, we will do so only where required by law or with your explicit consent.
We may use or otherwise disclose the personal information we collect for one or more of the following purposes:
| Reason | Description |
| To accomplish the purpose for which the personal information was collected | We will use the personal information for the reasons it was legitimately collected, such as to provide you with:
|
| To communicate with you | We may communicate with you by email, telephone, text or other forms of communication. This may be for various reasons, such as it relates to purchase, use, feedback, adoption, and marketing purposes. |
| To make recommendations to you and understand your preferences | We use your personal information to recommend offerings and information that might be of interest to you. We may also use your personal information to identify your preferences, and personalize your experience with our Website, Platform and other services. |
| For adoption and marketing purposes | We use your personal information to help you adopt and use the features of our Platform and to market and promote our Platform and our other services and offers that may be of interest to you. If we use personal information for marketing purposes, we will provide you with opt-in, opt-out or unsubscribe options as required by law. If you believe these options are not made available when they should be, please contact us using the options provided below and we’ll promptly address your issue. |
| To improve our products and services | We may use personal information to help us improve our Websites, Platform and related products and services. When we do, we will aggregate and de-identify the personal information. |
| For research and analytical purposes | We may use personal information to conduct research and analytics related to our Websites, Platform, services, and our business and industry. When we do, we will aggregate and de-identify the personal information. |
| For safety and security purposes | We may use personal information as necessary or appropriate to protect the rights, property or safety of us, our customers, users and others. |
| For responses required by law | We may use personal information as necessary or appropriate to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. |
| As permitted by applicable privacy laws | Privacy laws often include permitted reasons for using personal information. |
| For our business purposes | To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred. |
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing notice as described in this Policy.
We process personal information in accordance with applicable privacy laws and based on legitimate interests, such as to provide you with our Websites and Platform and other products and services, to fulfill our contractual obligations, for purposes connected to legal claims, or where we have your consent.
Where we collect sensitive information or sensitive categories of personal information from you, we will do so with your explicit consent or where we have an obligation under applicable law to process that information.
In most cases, Alteryx relies upon legitimate interests when processing your personal information. When we rely upon your consent, we will request express consent prior to processing your personal information for that specified purpose and you may withdraw your consent at any time. However, withdrawing of consent for any use case will not affect the lawfulness of our processing prior to your withdrawal or processing performed on another lawful basis.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact methods provided below.
We make available Alteryx’s Maveryx Community on our Websites where you can register and access a range of curated resources dedicated to the Platform and data analytics in general, including blogs, forums and chat where users and Alteryx share insights, collaborate with peers, create solutions to complex analytical and data-science challenges, and share their experiences related to the Platform. When you participate in the Maveryx Community, you may provide personal information, including when you post comments or other content or when you include optional profile or demographic data as part of your Alteryx accounts, including, but not limited to, username, profile photo or avatar, links to a social media account, education or training background, and your preferences and interests.
Any personal information you submit to the Maveryx Community may be read, collected, or used by other users who visit the Forum. Please understand that Alteryx is not responsible for any use or disclosure of the personal information in your posts or during any other communication with other users. You must carefully evaluate, and bear the risk associated with, the accuracy, completeness, or usefulness of the information shared with the Maveryx Community. We do not pre-screen postings to the Maveryx Community and reserve the right to remove any content posted.
Alteryx may use users’ posts and contributions to the Maveryx Community for our internal analytics purposes, and to improve the quality and relevance of our Websites and Platform. We also use this information to understand what other functionality and services may be of use to our user community and to corporate customers, and to better inform our marketing communications to them.
You may access publicly posted content on Alteryx Maveryx Community without logging in, but full functionality (including the ability to post comments or send messages to other users) requires registration through My Alteryx SSO. Registration data includes basic contact information and requires the creation of a unique username and password.
To the extent you register for Alteryx Maveryx Community using your business email address, your employer may be able to view certain limited information about the Alteryx products you use, training activities you complete and your Alteryx certification status.
“Usage Data” is telemetry and metadata about our Platform that we use to monitor product performance, help us pinpoint the sources or causes of product-related issues when providing support and troubleshooting, and to ensure compliance with our agreements and terms of use. When you use our Websites and Platform, we may automatically collect certain types of Usage Data, based on the product and product version used, including: registered email address or username, IP address, device type and device ID, network ID, machine host name, internal persistent identifier, country or postal code, language preference and browser or operating system settings, and logs that include time stamp and type of actions taken when you interact with our Websites or Platform (e.g., specific tools used and how often, number of workflows saved (but not the content of any workflows), names of custom tools, search terms).
This information is primarily used for core business operations, such as ensuring compliance with export laws, for license fulfillment purposes, and to administer our Websites and Platform. We also use this information for internal analytics purposes to improve the quality and relevance of our Websites and Platform, to understand what other functionality and services may be of use to our customers and users, and to better inform our marketing communications.
If you are using software or services licensed to another person or company, such as your employer, we may disclose personal information related to that licensee, such as your name and email address, in order to ensure the secure, valid and authorized use of the license.
Our website and cloud platforms use certain tags, log files, web beacons, and similar trackers from third parties (collectively, “Cookies“). Cookies are small data files stored on your hard drive or in device memory that help us to, among other things, improve the services and your experience. Web beacons are clear, electronic images that may be used on the services or in our e-mails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine if an email has been opened and acted upon.
We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve interest-based advertising. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice. In accordance with applicable law, we will ask for your permission before utilizing certain types of Cookies on our Websites and Platform.
Please be aware that third parties may use their own cookies when you click on a link to their websites or services on or from our Websites or Platform. This policy and our Cookie Notice do not govern the use of cookies or collection of your data by any third-party websites or services.
Our Websites and Platform may contain links to other websites, including those of our partners and sponsors, whose information practices may be different from ours. We may facilitate third party services or ways to share data through third parties, including social media platforms, websites, applications, and services through plug-ins, widgets, buttons, and other third party features on and connected with our Websites or Platform. Once you leave our Websites or Platform, please understand that the privacy policies or notices of the websites you are entering will apply and our policy will no longer apply to your activities on these third-party websites. We are not responsible for the activities of these third parties. We encourage you to review their privacy policies to understand how they use your information.
Certain widgets and apps of third parties may collect and process your personal information for their own purposes when you engage with them. If you use our Platform to connect to other resources by way of an API provided by a third party, such as when you use a Connector in Alteryx Designer, your terms and conditions with that third party apply, including the privacy and data protection terms and conditions. We do not accept responsibility for the data practices of third parties where they are acting on their own behalf, and not at Alteryx’s request.
We do not sell your personal information. We also do not share your personal information with third parties for purposes of targeted or cross-contextual behavioral advertising, as those terms are defined under applicable privacy laws.
We may share personal information for our business or operational purposes to the extent reasonably necessary and proportionate to achieve the business or operational purpose for which the personal information was collected or processed, or for other purposes that are compatible with the original purpose. Examples of this include:
| Reason | Description |
| To affiliated companies | We will share your personal information with our affiliated companies, subsidiaries, or joint ventures) around the world for the purposes described above. |
| To partners | We will share your personal information with our authorized resellers that you may use to purchase Alteryx products and services. |
| To service providers | We make certain personal information available to third parties who provide for us with services. Service providers do not have an independent right to use or share this information for their own purposes. Our agreements with our service providers include appropriate confidentiality provisions, and, where applicable, privacy and security obligations pertaining to their use of personal information. |
| Transfers related to legal processes, court order, subpoenas, in response to law enforcement requests, other third parties | We may also disclose personal information to any competent law enforcement body, courts and tribunals, regulators, government agency, local labor authorities, tax authorities, court or other third party to: (i) comply with our legal obligations, (ii) enforce or apply our Website Terms and Conditions or terms of any other agreement; or (iii) protect the rights, property, or safety of Alteryx or others, or other legal obligations. |
| Transfers related to threat prevention | We may disclose personal information to those who can assist us when we believe it is necessary to investigate, prevent, or take action regarding illegal activities, fraud, potential threats to the physical safety or harassment of any person, violations of our terms of use, policies or agreements, or as otherwise required or permitted by law or consistent with legal requirements |
| As part of a sale, merger or acquisition | A potential buyer (and its agents and advisors) in connection with any proposed merger, acquisition, or any form of sale or transfer of some or all of our assets (including in the event of a reorganization, dissolution or liquidation), in which case applicant data held by us will be among the assets transferred to the buyer or acquirer. Should a sale, merger or acquisition occur, we will use reasonable efforts to direct the transferee to use the applicant data in a manner consistent with this privacy notice. |
| To third parties with your consent | We will also share your personal information with other third parties if we have your consent. |
We do not engage in profiling in furtherance of automated decision-making that produce legal or similarly significant effects, as described under applicable privacy laws such as the European Union’s General Data Protection Regulations, Brazil’s General Data Protection Law, Ukraine’s Law on Personal Data Protection, the United Arab Emirates’ Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data Protection, the United Kingdom’s Data Protection Act 2018, the Connecticut Data Privacy Act, Colorado Privacy Act and the Virginia Consumer Data Protection Act.
You will not be subject to decisions that will have a material impact on you based solely on automated decision-making. There will always be human intervention into decisions based on such automated processing. If this position changes, or there is a need and lawful basis to do so, we will inform you in advance of such automated decision-making.
We do not use Google Workspace APIs to develop, improve, or train generalized AI and/or Machine Learning models. The use of information that we receive from Google Workspace APIs will adhere to the Google User Data Policy, including the Limited Use requirements.
Our services/products are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13. While specific academic offerings may be made available to persons under the age of 16, users in these programs may be registered only with verifiable parental consent. If you are in a jurisdiction that requires parental consent higher than 16, then we will apply that higher age.
We seek to protect personal information using technical and organizational measures based on the type of personal information and applicable processing activity. We are committed to minimizing personal information collection to the information that is necessary for some defined purpose. As part of our effort to safeguard personal information collected from you, we implement the following information security measures:
| Safeguard | Description |
| Data Security measures | We implement and maintain technical and organizational measures to protect personal information. |
| Purpose limitation | We limit the amount of personal information that we collect to only what’s necessary for the intended purposes. |
| Data minimization | We retain personal information for no longer than needed. |
| Risk assessments | We regularly perform information security risk assessments and mitigate risks by following a risk treatment plan. |
| Employee safeguards | We screen all employees with access to personal information, as permitted by law. We also provide regular information security awareness training to our employees. We require our employees to sign confidentiality agreements. |
| Vendor safeguards | We perform due diligence before onboarding our vendors and regular due diligence checks on an ongoing basis. |
| Physical safeguards | We have implemented and maintain physical security measures of our facilities. |
Alteryx is headquartered in the United States, with our affiliated entities located in various other countries. Your personal information may be stored or accessed globally by Alteryx, including in the U.S., based on various factors including your geographical location and your interactions with our Websites and Platform. We commit to transferring personal information across borders in a manner that is consistent with applicable privacy laws, including ensuring that appropriate safeguards are in place to protect personal information during international transfers. For more information about where Alteryx maintains office locations, please see Contact Us – Alteryx.
If you are located in a country or jurisdiction that limits transfers for personal information to other countries, jurisdictions or other subgroups that have either been formally determined to have an adequate level of protection or, if not, when appropriate safeguards are in place, then we will only transfer your personal information when these requirements are met. Examples of countries or jurisdictions that have these requirements are Brazil, the United Kingdom, European Union and European Economic Area. For these countries and jurisdictions, we will only transfer your personal information to third parties in compliance with these adequacy and appropriate safeguard requirements.
To the extent required by applicable privacy law, Alteryx provides you with following rights related to your personal information:
| Privacy Right | Description |
| Rights to access your personal information | You have the right to confirm whether we are processing personal information concerning you, and to request a copy of the personal data that we are processing about you, including personal information that we have collected and maintained and that our processors have obtained in providing services to us. |
| Right to correct your personal information | You have the right to request the correction of any inaccuracies in the personal information that we have about you. |
| Right to have your personal information deleted | You have the right to delete personal information that we have concerning you. |
| Right to restrict processing | You have the right to request that we restrict the processing of your personal information, under certain conditions. |
| Right to object to processing | You have the right to object to our processing of your personal information, under certain conditions. |
| The right to data portability | You have the right to request that we transfer a copy of your personal information that we have collected to another organization, or directly to you, under certain conditions. |
| Right to limit the use of your sensitive information | You have the right to limit the use of your sensitive personal information to only those purposes that are reasonably necessary for us to provide our products and services and purposes that are reasonably expected by you and do not create a heightened risk of harm to you as a consumer across our business platforms, services, businesses, and devices. |
| Right to opt out of selling or sharing of your personal information | Depending on your location, you may also have the right to opt-out from the sale of personal information, or sharing of personal information for the purpose of targeted or cross-contextual behavioral advertising, as those terms are defined under applicable privacy law. These jurisdictions include, but may not be limited to, California, Colorado, Connecticut, Utah, Virginia, Delaware (beginning January 1, 2025), Florida (beginning July 1, 2024), Indiana (beginning January 1, 2026), Iowa (beginning January 1, 2025), Montana (beginning October 1, 2024), New Hampshire (beginning January 1, 2025), New Jersey (beginning January 15, 2025), Oregon (beginning July 1, 2024), Tennessee (beginning July 1, 2025), and Texas (beginning July 1, 2024). Please check your jurisdiction to determine if this right applies to you. |
| Limit the use of sensitive personal information | You have the right to limit the use of your sensitive personal information to only those purposes that are reasonably necessary for us to provide our Website, Platform and other products and services to you and for purposes that are reasonably expected by you and do not create a heightened risk of harm to you. |
| No retaliation or discrimination | As we have stated, we respect your privacy and the rights you have related to the privacy of your personal information. As such, we will not retaliate or discriminate against you for exercising your privacy rights. |
When customers use our cloud products, we may provide them with the ability to upload and store their data (“Cloud Content”) in a cloud storage service (e.g., AWS, Google Cloud, Microsoft Azure) that we provide for them. Customers use this cloud workspace when they run workflows using our cloud products. We don’t access that space in a manner that we can determine whether your personal data is present. If you wish to exercise any rights you may have under applicable privacy laws to that personal data, please directly contact the company that collected your personal information.
In order to exercise your rights described above, please follow these instructions:
| Method | Description |
| To exercise your privacy rights yourself | To make a request to exercise your privacy rights as described above, please contact us at any of the contact methods provided at the end of this policy. We may request information from you in order to verify your request, such as your name, e-mail address, postal address, phone number, and then use that information to match it with information we already have. We may also ask you for additional identifiers and copies of your identifying documents if we need additional information to verify your identity. We will confirm the receipt of your request via e-mail confirmation and start processing your request consistent with applicable law. |
| If you use authorized agents | Where permitted, if you would like an authorized agent to make a request on your behalf, the agent may do so using the same contact methods provided at the end of this policy. Upon receipt of a request by an agent, we may ask you for written, signed permission that the agent has been authorized by you to act on your behalf. Once any requested written authorization is provided, we will start processing the request. We will respond directly to the e-mail address provided by the authorized agent regarding the fulfillment of the request. |
We will try to handle your request as fairly and expeditiously as possible, as required by applicable privacy law. In the event that your request is denied, you have the right to appeal our decision. This process is part of our commitment to ensure that your privacy rights are respected and protected. If you wish to appeal a decision, please contact us using one of the contact methods provided below. Upon receiving your appeal, it will be reviewed by someone not included in the original decision. We aim to provide a decision in the timeframe permitted by applicable privacy law. If we require more time, we will notify you of the extension period and the reasons for delay. After reviewing your appeal, we will provide you with a written decision, describing the outcome and reasons for our decision. If your appeal is successful, we will proceed with the processing of your original request as applicable.
If you are not satisfied with the decision we make regarding your appeal, your jurisdiction — meaning, the location in which privacy laws apply to you and your personal information — may have a process available to you. This includes the following jurisdictions:
U.S. States:
California Residents: Contact the California Privacy Protection Agency.
Connecticut Residents: Contact the Connecticut Attorney General’s office.
Colorado Residents: Contact the Colorado Attorney General’s office.
Virginia Residents: Contact the Virginia Attorney General’s office.
Countries:
Australia: Contact the Office of the Australian Information Commissioner
Brazil: Contact the National Data Protection Authority
Canada (Personal Information Protection and Electronic Documents Act): Office of the Privacy Commissioner
Member states of the European Union: Contact your member state’s data protection Supervisory Authority
United Kingdom: Contact the Information Commissioner’s Office
Other states, countries or jurisdictions may have methods for addressing these requests. Please contact the applicable Attorney General office or data protection authority for more information.
We commit to retaining personal information solely for the duration necessary to fulfill the purposes for which it was collected. This includes providing our Website, Platform and other services, addressing disputes, enforcing agreements, and adhering to applicable legal requirements. The retention period varies based on the type of personal information retained and the reason for retention.
At the end of the applicable retention period, we will either delete or anonymize your personal information. In the event that you make a deletion request, please understand that certain circumstances may require that we retain your information longer. The reasons for this may include requirements to:
This Privacy Policy is effective as of the Effective Date above. We reserve the right to change this Privacy Policy at any time. We will take reasonable steps to advise you of any changes to this Privacy Policy, including by posting the revised Privacy Policy on our Websites or from within our Platform. We recommend that you review this Privacy Policy from time to time to obtain the current version. You may contact us at the address, email address or telephone number listed below to obtain a current copy of this Privacy Policy.
If you have any questions in connection with this Privacy Policy, or for further information on our personal information processing practices and your rights in relation to your personal information, please contact our Data Privacy Officer by any of the following methods below. We will respond to all data access requests within the period of time set out by the applicable regulation.
| [email protected] | |
| Alteryx, Inc. Attn: Data Privacy Officer 3347 Michelson Drive, Suite 400, Irvine, California 92612 USA | |
| Toll-Free Telephone Number | +1-855-627-2973 |
| Webform | To file an online Data Access Request, visit our Data Access Request Form |
