Ventana Report: Why Better Analytics Improves Marketing Performance
 

Ventana Report: Why Better Analytics Improves Marketing Performance

If you work in a marketing organization, you know analytics help you make better decisions. But getting that information can be challenging and will only get harder in the future.

In fact, 50 percent of marketing organizations will lack the skills needed to get the information they need to inform decisions.

Not having that information negatively affects how well you can drive awareness, leads, revenue, and ultimately marketing attribution.

So, what can you do to stop the gap, reverse course, and deliver on goals?

In this report, Keith Dawson, VP & Research Director at Ventana Research, explains what you can do today to get better analytics and:

  • Personalize messaging to individuals and small groups
  • Determine the profitability of campaigns and strategies
  • Score leads, uncover lookalikes, and determine buying interests
 

Recommended Resources

 
Kundenreferenz
Baker Tilly Streamlines Specialty Tax Reporting with Alteryx
Advisory tax firm Baker Tilly uses Alteryx to reduce manual report processing and improve accuracy.
  • Analytics Automation
  • Datenvorbereitung und -analyse
  • IT
Jetzt lesen
 
Whitepaper
AWS + Snowflake + Alteryx Analytics Cloud Platform: A Technical Guide
This guide outlines how organizations can create a data architecture with AWS, Snowflake & Alteryx, while meeting IT needs at any stage of modernization and empowering business users.
  • IT-Leitung
  • IT
  • IT
Jetzt lesen
 
E-Book
Why No One Trusts Your Data — And How To Fix It
Learn the common problems that lead to people distrusting data and what you can do to fix them.
  • Analyse-Expertin/Experte
  • Führungskraft
Jetzt lesen