A man with laptop
Ventana Report

Why Better Analytics Improves Marketing Performance

To drive awareness, leads, and revenue, you need better analytics. But what exactly does “better analytics” mean? Find out.

A man with laptop

If you work in a marketing organization, you know analytics help you make better decisions. But getting that information can be challenging and will only get harder in the future.

In fact, 50 percent of marketing organizations will lack the skills needed to get the information they need to inform decisions.

Not having that information negatively affects how well you can drive awareness, leads, revenue, and ultimately marketing attribution.

So, what can you do to stop the gap, reverse course, and deliver on goals?

In this report, Keith Dawson, VP & Research Director at Ventana Research, explains what you can do today to get better analytics and:

  • Personalize messaging to individuals and small groups
  • Determine the profitability of campaigns and strategies
  • Score leads, uncover lookalikes, and determine buying interests

If you cannot clearly see the results of the marketing efforts you’ve paid for, chances are you’re not going to understand what works, what doesn’t work, and where to invest (or reduce investment).

Golf flag on green
5 min to read

How Data and Analytics are Changing Golf

Michelle Wie West discusses how analytics can be leveraged in sports and business.

Analytics Leader
Read Now
Las Vegas skyline in the morning
3 min to read

The 10 Top Sessions to Attend at Inspire 2023

This year's Inspire 2023 event will feature many inspirational sessions, led by some of the most talented individuals in the industry.

Read Now
Green trees in jungle
4 min to read

Four Ways Intelligent ESG Data can Transform Your Business

Aside from compliance, transforming ESG data through automation can hold significant benefits. Alteryx Director of Strategic Sales, Greg Theriault, identifies four ways to gain the advantage.

Analytics Leader
Business Leader
Alteryx Platform
Read Now