Simba Technologies’ ODBC 3.52 driver technology chosen by Alteryx to access cloud data in Hadoop

Vancouver, BC – April 2, 2012 – Simba Technologies Inc. – industry’s choice for standards-based relational and multi-dimensional data connectivity on in-memory, cloud and Big Data – announced today that Alteryx, Inc., a leading provider of Strategic Analytics, has chosen its ODBC 3.52 driver technology to enable strategic analytics on Hadoop/Hive distributions. Simba’s ODBC drivers are built upon the ODBC 3.52 specification to deliver extreme performance, provide broad compatibility and ensure full functionality for users analyzing and reporting on Hadoop-based data.

“Alteryx Strategic Analytics enables users to leverage data from almost any source,” said George Mathew, President and Chief Operating Officer, Alteryx. “Using Simba’s ODBC technology allows Alteryx users to capitalize on critical data within their Hadoop deployments, enabling real value to be driven from Big Data. Simba’s solution for Hadoop was the primary solution that we invested into to deliver this value in a robust way.”

“Hadoop’s NoSQL structure and Hive Query Language makes using common SQL-based BI analytics and reporting applications almost impossible,” said Amyn Rajan, Simba’s CEO. “Simba’s ODBC 3.52 driver technology for Hadoop maps SQL functionality to HiveQL to enable broad, SQL-based BI application support. Alteryx users gain easy and direct access to their Hadoop data with the full performance of the Alteryx Strategic Analytics platform.”

ODBC is the most common data interface used by Business Intelligence (BI), data analysis and reporting applications for relational data connectivity. It was developed in 1992 by Microsoft and Simba Technologies and has been the flagship API for SQL ever since.

There is tremendous user and vendor interest for SQL-based BI access within the Hadoop community. ODBC 3.52 drivers for Hadoop are a significant advancement over common ODBC 2.X drivers for Hadoop that are being developed and deployed by others. Compliance with the latest ODBC 3.52 standard adds many important functions and features like Unicode support and 64-bit for high-performance computing environments. Simba has had impressive success mapping SQL to Hadoop’s native Hive Query Language. Its ODBC 3.52 drivers integrate SQL-based BI platforms like Alteryx with Hadoop distributions – delivering full functionality and desired performance for Big Data, cloud-based analytics.

For more information about Simba’s ODBC 3.52 driver technology, visit:

About Alteryx

Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight and business intelligence today’s organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald’s rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with offices in Boulder and San Francisco, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at or call 1-888-836-4274.

About Simba Technologies Inc.

Simba Technologies ( is the recognized world leader in standards-based data access products, solutions and services for both relational and multi-dimensional data sources. Simba provides data connectivity solutions to many of the world’s leading companies on various platforms, including Windows, Mac, UNIX, Linux and many mobile device platforms. Simba’s data connectivity products support multiple interfaces, including ODBC, JDBC, OLE DB, OLE DB for OLAP (ODBO), XML for Analysis (XMLA), ADO, ADO.NET, ADOMD and ADOMD.NET.

Simba’s software is used worldwide. Its customers include leading independent software vendors and global enterprises like Alteryx®, Infor®, MapR Technologies™, Microsoft®, Oracle®, SAP® and Teradata®.

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