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Empower a Company-Wide Culture of Analytics

Spread data literacy to every department

Technology   |   Alteryx   |   Dec 1, 2021

Not everyone is a data cruncher. But in the data age, every professional in every department — from sales and marketing to customer service, finance, HR, operations, and IT — can use the power of analytics to make strategic business decisions.

With access to data and insights, each of those departments can take on bigger challenges, improve speed to insight, and optimize processes. And when they work together, time to insight is compressed throughout the organization, compounding savings and value.

As your team’s skills develop, their capacity for analytics expands. That’s when a flexible and modular platform grows with your analytics needs, virtually future-proofing both your team and its analytics strategy.

Such flexibility means that, come what may, you’ll be able to take on larger and more exotic data sets, perform cutting-edge analytics, and extract valuable business insights. With that in mind, let’s look, department by department, at how the Alteryx Analytic Process Automation Platform™ can transform your organization.


Help Each Department Use Analytics

IT   Sales   Marketing   Finance   Human Resources

Not everyone is a data cruncher, but in the data age, every professional should be using analytics to make strategic business decisions. This means business units and departments — sales, marketing, customer service, finance, HR, operations, and IT — not only need the power of analytics at their fingertips, but they must learn to fully leverage it. With access to insights, each department can take on bigger challenges, improve speed to insight, and optimize processes with the power of data.

When every question no longer has to be deferred to a data scientist, and when departments can work together to solve problems with data, time to insight becomes compressed throughout the organization — compounding savings and value for the business.

As your team’s skills grow, their capacity for analytics expands. Flexible and modular platforms like Alteryx grow with your analytics needs, meaning your team and your analytics strategy will become future-proof. You’ll be able to take on new types of data sets (no matter how big or exotic), consume them, perform cutting-edge analytics, and extract the business insights you need.

Let’s look, department by department, how the Alteryx APA Platform can transform your organization.

Information Technology

Transform IT into champions of change with scalability, visibility, and security.

1. Build a flexible fortress

Use APIs to build macros and automated tools to help analysts deliver consistent, repeatable, and trusted processes, all while maintaining compliance and staying compatible with existing processes.

See how Trevor Jones, Director of IT at Vizio, combats the notion that IT is a roadblock to business intelligence. Instead, he embraces the role of empowerment and enablement as a partner to the business:

2. Maintain omniscient oversight

Continue to have total visibility and control over who has access to what, meaning teams can share data resources safely and securely.

3. Divide and conquer

Intuitive workflows mean business analysts can take the reins on ad hoc reports or other projects piled onto IT’s overburdened shoulders. Once analysts can pull and prep their own data, IT can spend their time on more strategic initiatives.


Accelerate your sales team’s ability to identify better leads, work more efficiently, and forecast more accurately.

1. Maximize your quota

Process prospect list titles to make sure you’re focused on the best leads. Group leads by categories, find out how many contacts there are within an account, and identify cross-sales opportunities.

Learn how the AON Centre for Innovation and Analytics developed a cross-sales opportunity workflow that saved 160 hours per month.

2. Enjoy 360º sales prospecting

Blend relevant data from a CRM or marketing database with external demographic or firmographic data to get a holistic view into prospects, reducing time spent on manual reporting processes. This helps your team react to change and quickly align sales teams on new business opportunities.

3. Host standing room only events

Use location analytics to create an acceptable drivetime radius around an event’s location so you can target prospects and customers most likely to show up and engage.


Help marketers achieve a coherent view of their multichannel marketing efforts — and advertising ROI — for the first time.

1. Streamline disparate data

Collect KPIs from all your data sources, blend and cleanse that data, and extract a trustworthy, global view of campaign ROI in the blink of an eye.

2. Get to know your audience

Segment and profile customers, perform predictive analytics, and automate customer valuation processes for maximum campaign effectiveness.

3. Let marketers do what they do best

Simplify time-consuming manual processes like processing activity files for email campaigns, freeing senior staff to do what they do best.

See how SIGMA Marketing Insights transformed their complex email campaign reporting process into a simple, repeatable workflow that can be performed by staff without code skills or client-specific knowledge — in as little as five minutes.


Many, if not most, finance processes happen in spreadsheets, but spreadsheets weren’t made to perform advanced analytics, or even prep and blend multiple, disparate data sources.

1. Say goodbye to human error

Nearly 90% of spreadsheets have at least one error in them, and in large spreadsheets with thousands of formulas, those errors are multiplied. Automate workflows without human intervention so your team can reduce costly errors while saving time and increasing productivity.

2. Say hello to better forecasting

Take advantage of advanced and predictive analytics to forecast and model with more confidence than ever before. In the meantime, simplify internal and external data-mining processes for a holistic view of customers, competitors, suppliers, partners, and employees.

3. Develop a crew of expert data wranglers

Automate manual financial data analytics processes to save your team thousands of hours in lost productivity. This lets them focus on business-critical projects like preparing quarterly outlook presentations.

Learn how Honeywell Aerospace saves over 2,000 hours each year by automating the cleansing, compiling, and blending of business commentary with financial data. Now business leaders get insights prior to meetings, which leads to more informed and efficient business meetings that help Honeywell achieve its revenue growth targets.

Human Resources

Help your HR crew gain a holistic view of the workforce to provide fresh human insights, from automated org charts to abnormal performance statistics.

1. Get a panoptic view of your organization

No more spending hours manually combining data from staffing, training, performance, and benefits systems. Start breaking down silos to view all disparate data in one streamlined source.

Learn how TE Connectivity revolutionized their HR department into a comprehensive, one-stop shop for all HR data in its most accurate and accessible form.

2. Boost your workforce with predictive analytics

Perform advanced and predictive analytics to spot trends and gain insights from planning benefits to training and gleaning performance data. Use insights to reduce turnover, optimize benefits, and utilize staffing to boost workforce productivity.

3. Safeguard against abnormal performance

Automatically warn management when performance statistics are abnormal. Create a scheduled workflow to trigger an email to a manager under specific conditions, like if a team is experiencing higher turnover rate than normal.

Ignite Your Culture of Analytics

It’s time to meet the needs of your organization by leaping over the hurdles of legacy methods and silos. Considering the importance of data today, your organization should be able to unlock value and create an authentic data science and analytics culture from the top-down and bottom-up. With the Alteryx APA Platform, organizations can painlessly bring all of their decentralized data, different analytic assets, and users across departments together in one easy-to-use, end-to-end platform.

When silos break down, you can bridge the gaps between teams, experience better coordination, and yield better operational efficiency and cross-visibility. Collaboration is streamlined, and analytic workflows can be published and shared with the amount of control, security, and auditability that IT requires — while still providing the flexibility and ease-of-use that department users need.

And don’t forget wicked ROI at the speed of light. When your organization can automatically clean, join, and aggregate data in a way that’s repeatable, safe, and scalable, you mitigate the costly risk of human error too common with spreadsheet analytics. It also means you can put better data in the hands of analysts sooner, giving them more time to analyze. Then they can deliver predictive insights that allow department leaders to place strategic bets farther into the future with greater accuracy.