Alteryx Privacy Policy

Last Updated:  February 10, 2025

Alteryx respects your right to privacy. This policy explains how Alteryx, Inc. and its subsidiary companies (collectively “Alteryx,” “we,” “us,” “our”) collects, uses and shares personally identifiable information (“personal information“) when you access one of our websites, such as Alteryx.com (our “Websites“), when you use our data analytics software platform (“Platform”), or otherwise interact with us.

If you have any questions or concerns about our use of your personal information, please contact us using the contact details provided at the end of this policy.

For California residents: we have a supplemental California Consumer Privacy Policy that provides specific information regarding our personal information handling practices in compliance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).

For employment applicants: we have a supplemental Alteryx Candidate Privacy Policy that provides specific information regarding our personal information handling practices when you apply for employment at Alteryx.

To make it easier to navigate this Privacy Policy, we have listed the subject headings below so you can go straight to them:

1. Personal information we collect about you

2. How we use personal information we collect from you

3. Legal Basis for Processing

4. Alteryx’s Maveryx Community

5. Usage Data

6. Cookies and other trackers

7. Collection of information by third party sites and sponsors

8. With whom we share your personal information and for what purposes

9. Profiling as part of Automated Decision-Making; Artificial Intelligence</a

10. Children’s privacy

11. How we safeguard your personal information

12. Transfers to other countries

13. Your privacy rights

14. How you can exercise your privacy rights

15. Retention of Personal Information

16. Changes to this Notice

17. Contact information

1.Personal information we collect about you

For the purposes of this Policy, “personal information” (also called “personal data”) includes any data that can be attributed to you, whether directly or indirectly. This data includes contact and demographic information that may identify you directly (such as when you submit a registration form), content that can be attributed to you (such as comments, posts, or workflows you publish to the Sites or Services), and data related to how and when you use the Websites and Platform (also called “Usage Data” as described below). While data protection laws vary by state and country, we treat all individually identifiable information as personal information in accordance with the terms of this Policy.

We collect personal information from you when you use or interact with our Websites or Platform, some of which we collect automatically. Personal information we collect may include the following types of information:

Personal Information that you provide us directly

In order to use the Websites and Platform, you may be required to provide certain personal information to Alteryx. For example, when you register a user account with Alteryx or activate a trial license, you are required to provide a valid email address and may need to choose a username and password. When you send us a message or register for an event, you may be required to provide us with your complete real name, business contact details, job role or title, country, and company name. The personal information requested in such cases, as well as any associated transactional and correspondence data, enables Alteryx to respond to your inquiries, deliver services you request, and to secure your use of our Websites and Platform.

You may choose to provide us with personal information through your use of our Websites and Platform, such as when you participate in the Maveryx Community as we describe below. In addition, you may provide us with demographic and interest-based data as part of your voluntary participation in surveys, beta and UX testing, and in providing feedback. Unless otherwise noted at the time of collection, optional personal information may be stored together with other data we hold about you for the business purposes outlined in this Policy.

Personal Information that you provide indirectly

If you link to Alteryx accounts or content on third-party social networking sites, we may receive information such as your name, username or display name, public profile, and email address. If you attend events or subscribe to publications for which we are sponsors, speakers, or content providers, we may receive your contact information directly from the event or publication owner.

When you use our Websites or Platform, personal information may be collected using Cookies, as further outlined below and in our Cookie Notice. We may engage third parties to assist us in understanding how our Websites and Platform are being used and may record format or monitor interactions (such as clicks and pages visited). We may also provide an optional chat service on our Website and Platform to assist you. These chat services may be operated or interact with third parties, and interactions with these chat services may be recorded for quality assurance purposes, and to improve engagement with our Websites and Platform users.

Personal Information we obtain from third party sources

From time to time, we may receive information about you from third-party sources. The types of information we receive from third parties and how we use this information help to make interaction with our Websites and Platform easy and more meaningful (such as to permit you to share articles with your social media contacts), and to maintain and improve the accuracy of the records we hold about you (like keeping your title and company name current). To the extent we are permitted to send you content, recommendations or offers, we may use information obtained from third parties to tailor our communications with you.

Sensitive Data

The terms “sensitive data” or “special categories of personal data” refer to specific, defined categories of personal information identified by data privacy laws as requiring special treatment. These categories include data like racial or ethnic origin, political opinions, and religious, philosophical or other similar beliefs. Alteryx generally does not seek to collect any sensitive data as part of its Websites and Platform. In the limited circumstances where we collect such data, we will do so only where required by law or with your explicit consent.

2.How we use personal information we collect from you

We may use or otherwise disclose the personal information we collect for one or more of the following purposes:

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing notice as described in this Policy.

3. Legal Basis for Processing

We process personal information in accordance with applicable privacy laws and based on legitimate interests, such as to provide you with our Websites and Platform and other products and services, to fulfill our contractual obligations, for purposes connected to legal claims, or where we have your consent.

Where we collect sensitive information or sensitive categories of personal information from you, we will do so with your explicit consent or where we have an obligation under applicable law to process that information.

In most cases, Alteryx relies upon legitimate interests when processing your personal information. When we rely upon your consent, we will request express consent prior to processing your personal information for that specified purpose and you may withdraw your consent at any time. However, withdrawing of consent for any use case will not affect the lawfulness of our processing prior to your withdrawal or processing performed on another lawful basis.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact methods provided below.

4. Alteryx’s Maveryx Community

We make available Alteryx’s Maveryx Community on our Websites where you can register and access a range of curated resources dedicated to the Platform and data analytics in general, including blogs, forums and chat where users and Alteryx share insights, collaborate with peers, create solutions to complex analytical and data-science challenges, and share their experiences related to the Platform. When you participate in the Maveryx Community, you may provide personal information, including when you post comments or other content or when you include optional profile or demographic data as part of your Alteryx accounts, including, but not limited to, username, profile photo or avatar, links to a social media account, education or training background, and your preferences and interests.

Any personal information you submit to the Maveryx Community may be read, collected, or used by other users who visit the Forum. Please understand that Alteryx is not responsible for any use or disclosure of the personal information in your posts or during any other communication with other users. You must carefully evaluate, and bear the risk associated with, the accuracy, completeness, or usefulness of the information shared with the Maveryx Community. We do not pre-screen postings to the Maveryx Community and reserve the right to remove any content posted.

Alteryx may use users’ posts and contributions to the Maveryx Community for our internal analytics purposes, and to improve the quality and relevance of our Websites and Platform. We also use this information to understand what other functionality and services may be of use to our user community and to corporate customers, and to better inform our marketing communications to them.

You may access publicly posted content on Alteryx Maveryx Community without logging in, but full functionality (including the ability to post comments or send messages to other users) requires registration through My Alteryx SSO. Registration data includes basic contact information and requires the creation of a unique username and password.

To the extent you register for Alteryx Maveryx Community using your business email address, your employer may be able to view certain limited information about the Alteryx products you use, training activities you complete and your Alteryx certification status.

5.Usage Data

“Usage Data” is telemetry and metadata about our Platform that we use to monitor product performance, help us pinpoint the sources or causes of product-related issues when providing support and troubleshooting, and to ensure compliance with our agreements and terms of use. When you use our Websites and Platform, we may automatically collect certain types of Usage Data, based on the product and product version used, including: registered email address or username, IP address, device type and device ID, network ID, machine host name, internal persistent identifier, country or postal code, language preference and browser or operating system settings, and logs that include time stamp and type of actions taken when you interact with our Websites or Platform (e.g., specific tools used and how often, number of workflows saved (but not the content of any workflows), names of custom tools, search terms).

This information is primarily used for core business operations, such as ensuring compliance with export laws, for license fulfillment purposes, and to administer our Websites and Platform. We also use this information for internal analytics purposes to improve the quality and relevance of our Websites and Platform, to understand what other functionality and services may be of use to our customers and users, and to better inform our marketing communications.

If you are using software or services licensed to another person or company, such as your employer, we may disclose personal information related to that licensee, such as your name and email address, in order to ensure the secure, valid and authorized use of the license.

6.Cookies and other trackers

Our website and cloud platforms use certain tags, log files, web beacons, and similar trackers from third parties (collectively, “Cookies“). Cookies are small data files stored on your hard drive or in device memory that help us to, among other things, improve the services and your experience. Web beacons are clear, electronic images that may be used on the services or in our e-mails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine if an email has been opened and acted upon.

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you, including to serve interest-based advertising. For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice. In accordance with applicable law, we will ask for your permission before utilizing certain types of Cookies on our Websites and Platform.

Please be aware that third parties may use their own cookies when you click on a link to their websites or services on or from our Websites or Platform. This policy and our Cookie Notice do not govern the use of cookies or collection of your data by any third-party websites or services.

7.Collection of information by third party sites and sponsors

Our Websites and Platform may contain links to other websites, including those of our partners and sponsors, whose information practices may be different from ours. We may facilitate third party services or ways to share data through third parties, including social media platforms, websites, applications, and services through plug-ins, widgets, buttons, and other third party features on and connected with our Websites or Platform. Once you leave our Websites or Platform, please understand that the privacy policies or notices of the websites you are entering will apply and our policy will no longer apply to your activities on these third-party websites. We are not responsible for the activities of these third parties. We encourage you to review their privacy policies to understand how they use your information.

Certain widgets and apps of third parties may collect and process your personal information for their own purposes when you engage with them. If you use our Platform to connect to other resources by way of an API provided by a third party, such as when you use a Connector in Alteryx Designer, your terms and conditions with that third party apply, including the privacy and data protection terms and conditions. We do not accept responsibility for the data practices of third parties where they are acting on their own behalf, and not at Alteryx’s request.

8.With whom we share your personal information and for what purposes

We do not sell your personal information. We also do not share your personal information with third parties for purposes of targeted or cross-contextual behavioral advertising, as those terms are defined under applicable privacy laws. 

We may share personal information for our business or operational purposes to the extent reasonably necessary and proportionate to achieve the business or operational purpose for which the personal information was collected or processed, or for other purposes that are compatible with the original purpose.  Examples of this include:

9. Profiling as part of Automated Decision-Making; Artificial Intelligence

We do not engage in profiling in furtherance of automated decision-making that produce legal or similarly significant effects, as described under applicable privacy laws such as the European Union’s General Data Protection Regulations, Brazil’s General Data Protection Law, Ukraine’s Law on Personal Data Protection, the United Arab Emirates’ Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data Protection, the United Kingdom’s Data Protection Act 2018, the Connecticut Data Privacy Act, Colorado Privacy Act and the Virginia Consumer Data Protection Act.

Artificial Intelligence

You will not be subject to decisions that will have a material impact on you based solely on automated decision-making. There will always be human intervention into decisions based on such automated processing. If this position changes, or there is a need and lawful basis to do so, we will inform you in advance of such automated decision-making.

Notice Regarding Alteryx’s Use of Google Workspace APIs

We do not use Google Workspace APIs to develop, improve, or train generalized AI and/or Machine Learning models. The use of information that we receive from Google Workspace APIs will adhere to the Google User Data Policy, including the Limited Use requirements.

10.  Children’s privacy

Our services/products are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13. While specific academic offerings may be made available to persons under the age of 16, users in these programs may be registered only with verifiable parental consent. If you are in a jurisdiction that requires parental consent higher than 16, then we will apply that higher age.

11.  How we safeguard your personal information

We seek to protect personal information using technical and organizational measures based on the type of personal information and applicable processing activity.  We are committed to minimizing personal information collection to the information that is necessary for some defined purpose.  As part of our effort to safeguard personal information collected from you, we implement the following information security measures:

12.Transfers to other countries

Alteryx is headquartered in the United States, with our affiliated entities located in various other countries. Your personal information may be stored or accessed globally by Alteryx, including in the U.S., based on various factors including your geographical location and your interactions with our Websites and Platform. We commit to transferring personal information across borders in a manner that is consistent with applicable privacy laws, including ensuring that appropriate safeguards are in place to protect personal information during international transfers. For more information about where Alteryx maintains office locations, please see Contact Us – Alteryx.

If you are located in a country or jurisdiction that limits transfers for personal information to other countries, jurisdictions or other subgroups that have either been formally determined to have an adequate level of protection or, if not, when appropriate safeguards are in place, then we will only transfer your personal information when these requirements are met. Examples of countries or jurisdictions that have these requirements are Brazil, the United Kingdom, European Union and European Economic Area. For these countries and jurisdictions, we will only transfer your personal information to third parties in compliance with these adequacy and appropriate safeguard requirements.

13.  Your privacy rights

To the extent required by applicable privacy law, Alteryx provides you with following rights related to your personal information:

Your Privacy Rights and the Personal Information Customers Upload to our Platform

When customers use our cloud products, we may provide them with the ability to upload and store their data (“Cloud Content”) in a cloud storage service (e.g., AWS, Google Cloud, Microsoft Azure) that we provide for them. Customers use this cloud workspace when they run workflows using our cloud products. We don’t access that space in a manner that we can determine whether your personal data is present. If you wish to exercise any rights you may have under applicable privacy laws to that personal data, please directly contact the company that collected your personal information.

14. How you can exercise your privacy rights

In order to exercise your rights described above, please follow these instructions:

We will try to handle your request as fairly and expeditiously as possible, as required by applicable privacy law. In the event that your request is denied, you have the right to appeal our decision. This process is part of our commitment to ensure that your privacy rights are respected and protected. If you wish to appeal a decision, please contact us using one of the contact methods provided below. Upon receiving your appeal, it will be reviewed by someone not included in the original decision. We aim to provide a decision in the timeframe permitted by applicable privacy law. If we require more time, we will notify you of the extension period and the reasons for delay. After reviewing your appeal, we will provide you with a written decision, describing the outcome and reasons for our decision. If your appeal is successful, we will proceed with the processing of your original request as applicable.

If you are not satisfied with the decision we make regarding your appeal, your jurisdiction — meaning, the location in which privacy laws apply to you and your personal information — may have a process available to you. This includes the following jurisdictions:

U.S. States:

California Residents: Contact the California Privacy Protection Agency.

Connecticut Residents: Contact the Connecticut Attorney General’s office.

Colorado Residents: Contact the Colorado Attorney General’s office.

Virginia Residents:  Contact the Virginia Attorney General’s office.

Countries:

Australia: Contact the Office of the Australian Information Commissioner

Brazil: Contact the National Data Protection Authority

Canada (Personal Information Protection and Electronic Documents Act): Office of the Privacy Commissioner

Member states of the European Union: Contact your member state’s data protection Supervisory Authority

United Kingdom: Contact the Information Commissioner’s Office

Other states, countries or jurisdictions may have methods for addressing these requests. Please contact the applicable Attorney General office or data protection authority for more information.

15. Retention of Personal Information

We commit to retaining personal information solely for the duration necessary to fulfill the purposes for which it was collected. This includes providing our Website, Platform and other services, addressing disputes, enforcing agreements, and adhering to applicable legal requirements. The retention period varies based on the type of personal information retained and the reason for retention.

At the end of the applicable retention period, we will either delete or anonymize your personal information. In the event that you make a deletion request, please understand that certain circumstances may require that we retain your information longer. The reasons for this may include requirements to:

• Comply with legal or regulatory obligations, such as transaction record keeping.
• Address, establish, or defend against legal claims.
• Prevent fraudulent or abusive activity on our Website, Platform or other services.

16. Changes to this Notice

This Privacy Policy is effective as of the Effective Date above.  We reserve the right to change this Privacy Policy at any time.  We will take reasonable steps to advise you of any changes to this Privacy Policy, including by posting the revised Privacy Policy on our Websites or from within our Platform.  We recommend that you review this Privacy Policy from time to time to obtain the current version. You may contact us at the address, email address or telephone number listed below to obtain a current copy of this Privacy Policy.

17.  Contact information

If you have any questions in connection with this Privacy Policy, or for further information on our personal information processing practices and your rights in relation to your personal information, please contact our Data Privacy Officer by any of the following methods below. We will respond to all data access requests within the period of time set out by the applicable regulation.