BODi chose Snowflake’s Data Cloud™ to serve as the “core layer” of its data architecture. “It’s hard for me to even come up with a comparable competitor to the solution that Snowflake provided,” Rostamian says.
Snowflake’s near-infinite scaling of storage and compute solved BODi’s latency issues and allowed technical staff to focus on eliminating complexity and unifying data. According to Rostamian, “With the power of Snowflake’s computation, we centralized the work around the data and ultimately achieved a single source of truth for customer, distributor, and financial data sets.”
Consolidating video consumption, purchase history, and other interactions in Snowflake provided increased levels of transparency into BODi’s customer journey. “For the first time, we were able to understand the customer’s full interaction with the brand at scale and focus on the highest value customer actions,” Rostamian says.
Snowflake’s ability to work with Alteryx made it easier to deliver actionable self-service insights for BODi’s analytics users. By combining Snowflake’s powerful infrastructure with Alteryx’s intuitive interface for analytical problem-solving, BODi makes the data stack more accessible from start to finish. Teams can get the data they need, transform it with Alteryx, and share insights at scale across teams.