How McLaren Racing Keeps Fans Loyal

In racing, speed is everything. But beyond the track, it’s depth that counts. Fans across the globe want to know more about their favorite races — and teams need to know more about those fans.

Beginning in Bahrain and finishing in Abu Dhabi, McLaren Racing needs to understand its fan base. And now’s your chance to learn its secrets, as the team’s top fan engagement expert reveals the research behind the race.

See what really drives McLaren Racing, in this virtual fireside chat, we’ll they’ll share how they use automated analytics to:

  • Analyze survey results and use insights to develop loyalty
  • Optimize audience segmentation and to improve engagement
  • How data informs their partnerships, generating revenue from races and merchandising
 

Recommended Resources

 
Webinar
AiDIN: Reinventando el Business Intelligence gracias a la IA generativa
El BI sigue siendo clave en la era Data-Driven. Con Alteryx AiDin, ahora puedes crear procesos analíticos en minutos usando datos sintéticos generados por IA, reduciendo cuellos de botella y brindando autonomía a los usuarios de negocio. Responde preguntas, visualiza insights y comparte automáticamente con IA Generativa.
  • Live Webinar
  • Analytics Automation
  • BI/Analytics/Data Science
Watch Now
 
E-Book
Data Innovators in Higher Education
See how these seven institutions are addressing key challenges in higher education with smarter insights.
  • Analytics Automation
  • Analytics Leader
  • Professional
Read Now
 
E-Book
4 Ways Marketing Leaders Use Analytics Automation to Accelerate Business Value
Learn how analytics automation can help you understand your customers better and deliver winning campaigns.
  • Analytics Automation
  • Business Leader
  • Marketing
Read Now