How McLaren Racing Keeps Fans Loyal

In racing, speed is everything. But beyond the track, it’s depth that counts. Fans across the globe want to know more about their favorite races — and teams need to know more about those fans.

Beginning in Bahrain and finishing in Abu Dhabi, McLaren Racing needs to understand its fan base. And now’s your chance to learn its secrets, as the team’s top fan engagement expert reveals the research behind the race.

See what really drives McLaren Racing, in this virtual fireside chat, we’ll they’ll share how they use automated analytics to:

  • Analyze survey results and use insights to develop loyalty
  • Optimize audience segmentation and to improve engagement
  • How data informs their partnerships, generating revenue from races and merchandising

Recommended Resources

3 Machine Learning Use Cases That Immediately Benefit Planning and Logistics
Maximum results with minimal time investment — optimize your supply chain with these three machine-learning use cases.
  • Analytics Automation
  • Data Science and Machine Learning
  • Supply Chain
Read Now
Scaling Success: Chemours’ Journey of Supply Chain Transformation with Alteryx
In this webinar, learn how The Chemours Company improved decision-making by transitioning from spreadsheets to an automated supply chain analytics solution.
  • Live Webinar
  • Analytics Automation
  • Supply Chain
Watch Now
Customer Story
Plante Moran Uses Alteryx to Accelerate Data Insights
One of the nation's largest accounting firms uses Alteryx to automate manual processes, accelerate insights and reduce costs by $750K.
  • Analytics Automation
  • Analytics Leader
  • BI/Analytics/Data Science
Learn More