Data Blending Seen As A New Opportunity For Gaining Critical Business Insight According To Survey By Harvard Business Review Analytic Services

Rising Number of Data Sources Points to Need for Better Data Blending; 64% Use Five or More Data Sources

Irvine, Calif., August 31, 2015Alteryx, Inc., the leader in data blending and advanced analytics, today released a survey from Harvard Business Review Analytic Services on how companies are leveraging data blending to uncover business insights even as Big Data sources continue to grow at an unprecedented rate. The survey included over 500 business leaders and data analysts from around the globe in more than 15 industries. It reveals that a vast majority of executives find data analytics important for their decision making process, and highlights the tremendous bottom-line potential from using the latest generation of data analytics tools for data blending and analysis.

“Companies have more and more data that they need to blend together to get whole picture and make more informed decisions,” said Bob Laurent, Sr. Director of Product Marketing at Alteryx. “With only seven percent rating their analytics tools effective, companies need an easy-to-use, modern toolset to enable self-service data blending and analytics, so data analysts can effectively blend an increasing number of data sources, perform analytics and come away with new business insights that will positively impact the bottom line.”

Some key findings of the study reveal:

  • 88% said data analytics is important to extremely important to their organization’s decisions and processes
  • 93% do not see their analytics tools as effective and 92% are still using excel
  • 64% leverage 5 or more data sources to perform analytics
  • 77% expect their number of data sources to continue to increase

To view the survey findings, download the full report at

About Alteryx, Inc.

Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyze it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required. Thousands of data analysts worldwide rely on Alteryx daily. Visit or call 1-888-836-4274. Alteryx is a registered trademark of Alteryx, Inc.

Media Contacts
Brandy S. Valentine
Alteryx, Inc.
Office: 650-375-2907