Gib Bassett

Solutions Marketing Director, Alteryx

Gib Basset joined Alteryx to spearhead marketing initiatives for supply chain, retail, CPG, and manufacturing industry solutions. His fervent commitment lay in assisting business and technology leaders, along with their teams, in triumphing over challenges to attain excellence in analytics outcomes. Before his time at Alteryx, Gib contributed to customer success at Salesforce, providing invaluable support to esteemed retailers as they embarked on cross-cloud digital transformation journeys. His earlier roles involved leading the go-to-market strategies for retail and consumer goods big data analytics at Oracle, as well as overseeing global marketing efforts within the CPG, retail, and manufacturing sectors at Teradata.

Technology Nov 16, 2022
A Future Redefined: Highlights From the 2022 Retail and CG Analytics Study
See how your analytics maturity compares to the industry’s best in this annual study from RIS and CGT.
Technology Sep 20, 2022
Three Ways 7-Eleven Is Optimizing Its Retail Analytics With Alteryx
Throughout the pandemic, 7-Eleven has used Alteryx to make data-driven decisions.
Technology Aug 30, 2022
Driving Decision Improvement and Consistency with Alteryx Within Supply Chain and Beyond
The approach applied at Amway sets a good example for others considering Analytics Automation in any setting.
People Aug 18, 2022
Making Analytics Work — You Can Get Started with Less Than a Moonshot
My degree was in Computer Science, so I have always had an interest and understood the basics of programming and databases.
Strategy Jul 18, 2022
Seeing is Believing Alteryx for Supply Chain
See examples of how various organizations support a customer-centric supply chain to meet demand.
Strategy Jul 8, 2022
The Top Three Takeaways From Alteryx’s Conversation With Kraft Heinz
Learn how Kraft Heinz saved 5,500 analyst hours with Alteryx.
Technology Jul 7, 2022
The Alteryx Analytics Cloud for Supply Chain
See how the Alteryx Analytics Cloud is an essential part of digital transformation success.
Technology May 23, 2022
Adopting and Scaling the Value of Analytics Automation
Casey Koopmans, a principal data scientist with Alteryx customer Amway, knows well the power of Analytics Automation to speed and improve su...
Technology May 11, 2022
Leaders Recognize the Benefits of Governance and Oversight
Leaders recognize the connection between Analytics Automation and Digital Transformation Success.
Technology Apr 28, 2022
Brick by Brick: How the LEGO Group Scaled Analytics
My degree was in Computer Science, so I have always had an interest and understood the basics of programming and databases.
Strategy Apr 11, 2022
The Adoption and Business Value Practices of the Best Alteryx Supply Chain Customers
Three best practices for leading Alteryx supply chain customers.