SearchKings identified 3 specific challenges that they tried to address prior to implementing Google Cloud Dataprep:
- How can we consolidate data from different platforms (Microsoft and Google) to a single view?
- How can we leverage data insights to better advise our customers regarding their investment?
- How can we enhance our value proposition when working with larger organizations that require flexible and scalable data feed as part of their solution?
How Cloud Dataprep Solved this Problem
SearchKings is managing approximately $500,000 of digital spend every day. Optimization of campaign, attribution models, and data-driven decision making are at the core of customer offerings. Through engagement with Google Cloud Dataprep, SearchKings built data flows that introduced proprietary KPI that leverage data sets from various sources.