Retail Analytics
Starter Kit

Whether your goal is to integrate data across multiple systems, improve customer insights, or automate tedious manual processes, get the insights you need to deliver results with a code-free and code-friendly solution that simplifies and automates analytics.

This Starter Kit includes analytic templates for customer acquisition analytics, customer lifetime values (LTV), customer segmentation, and more to increase sales and ROI.

Starter Kit Features:

• Customer Acquisition & Retention
  Blend e-commerce and in-store sales data plus add product detail to analyze historical sales data to understand which channel(s) contribute the most to customer acquisition.
• Analyze Customer Lifetime Value
  Use sales data to predict customers that are more likely to have a lifetime value in the top 5% compared to their cohort and send the data to Tableau to visualize and explore.
• Customer Segmentation Analytics
  Analyze customer demographic and psychographic data to create unique customer segments for marketing, optimize customer messaging through segmentation, and send to Tableau or another BI tool for exploration.

After installing the yxi, the Starter Kits can be found in the Help => Sample Workflows => Starter Kits menu

If you do not have Alteryx Designer, please download a free trial here first.