Alteryx Solutions for Retail & CPG
Automate analytics and improve decision outcomes across the entire value chain
Automate analytics and improve decision outcomes across the entire value chain
Retail and CPG organizations rely on vast volumes of data — from ERP and financial planning systems to POS, eCommerce, loyalty platforms, and syndicated market data. But this data is often fragmented, unstructured, and scattered across siloed systems. Preparing it for analytics or AI initiatives is slow, manual, and reliant on a limited pool of technical experts, leaving finance, merchandising, marketing, and operations teams waiting on insight.
At the same time, as AI becomes critical to forecasting, personalization, and margin optimization, most organizations struggle to operationalize it. Disconnected data, manual workflows, and lack of accessible tools prevent teams from scaling AI beyond isolated pilots. Without a streamlined and governed way to prepare and activate data for AI, Retail and CPG companies risk falling behind in both speed and competitiveness.
Alteryx solves these by empowering retail and CPG teams to unify data, automate analytics, and generate AI-powered insights without writing code or waiting on IT and other more technical resources. From optimizing inventory and forecasting demand to personalizing promotions and improving site selection, Alteryx accelerates decisions that drive both revenue and efficiency.
Annie is your AI agent for all things data and analytics. Ask questions, work through challenges, and see how teams get results with Alteryx in a live conversation.
Intuitive, no code capabilities help retailers analyze data across their entire retail footprints by quickly standardizing data to build high-level global reports and to benchmark store and category performance.
Create dynamic dashboards that provide real-time visibility into supply chain metrics such as inventory levels, supplier performance, and transportation costs.
Seamless integration with ERP and financial systems helps automate processes like inventory management, demand forecasting, and pricing and tax calculations, reducing manual effort and errors.
Use location and market data to choose better-performing sites.
Unlock insights from customer behavior to boost retention and value.
Match products, pricing, and promotions to what actually sells.
Optimize inventory, logistics, and demand with data you control.
Accelerate planning, budgeting, tax, and margin analysis across teams.
Alteryx is one of the platforms we use to make sense of all that essential information. I use it for too many projects to count, for everything from geospatial intelligence to time series forecasting and predictive modeling.
The impact Alteryx has had on our team is that it’s enabled us to build better collaborative relationships with outside entities. Personally, I’ve never seen a platform move through Amway as quick as Alteryx.
That’s the beauty of the Alteryx platform: it gave us the freedom to create custom and innovative solutions.
Jumpstart your analytics journey with ready-to-use Starter Kits designed to accelerate insights and simplify complex processes. Browse industry-specific and capability-focused kits to unlock value faster—each one built to streamline data blending, automate workflows, and power smarter decisions.
Built with enterprise-grade governance, security, and cloud data warehouse integration (Snowflake, Databricks, Azure, etc.)
Connects effortlessly to core retail and CPG systems including ERP, POS, CRM, loyalty platforms, syndicated data providers, and Excel
Supports reusable, auditable workflows that align with compliance, regulatory, and data privacy requirements across retail operations
Empowers merchandisers, category managers, financial analysts, marketers, and supply chain teams to access and analyze data without heavy IT support
Combines intuitive drag-and-drop interfaces with the flexibility of low-code customization to suit both business and technical users
Accelerates insight generation across merchandising, customer analytics, financial planning, and supply chain performance
Prepares clean, structured, AI-ready data to support machine learning models, segmentation, forecasting, and customer lifetime value predictions
Integrates with LLMs and AI tools to enable natural language interfaces, AI-assisted data exploration, and embedded intelligence in workflows
Automates high-value tasks such as weekly sales reporting, inventory diagnostics, forecast comparisons, and promotional performance tracking
Reduces manual data preparation across retail functions and enables teams to scale scenario planning and exception management
Drives operational efficiency and frees up analyst time to focus on strategic, high-impact initiatives
Service Providers for Retail & CPG Analytics Software with Alteryx
Improved Data Integration and Accessibility:
Easily integrate and prepare data from multiple sources, including POS systems, inventory databases, and customer relationship management (CRM) systems to ensure data is accessible and ready for analysis.
Enhanced Customer Insights:
Predictive analytics and data visualization tools help retailers gain deeper insights into customer behavior and preferences to improve personalized marketing strategies and customer engagement.
Optimized Inventory Management:
Easily prep and blend internal and external signals to optimize inventory levels, reduce stock-outs and overstocks, and improve cash flow
Streamlined Operational Efficiency:
Save time, reduce errors, and improve efficiency by automating SKU evaluation, demand forecasting, and sales analysis.
Actionable Business Intelligence:
Interactive dashboards and real-time reporting empower data-driven decision-making, allowing retailers to respond quickly to market changes and operational challenges
Cost Savings and Profitability:
By optimizing processes and improving the accuracy of analytics, Alteryx helps retailers improve pricing strategies, reduce waste, and streamline the supply chain.
Automated Tax and Audit Processes:
Alteryx automates the collection, preparation, and integration of data from various financial and tax systems, reducing manual errors and improving compliance with accurate and timely reports.
Generative AI makes Alteryx tools easier to use and creates new automation and innovation opportunities for knowledge workers. We couple generative AI with other AI models to surface meaningful insights in retail data analytics while minimizing the dependence on prompt construction and visualization design skills.