Retail CPG

Retail and CPG Analytics

Automate. Know Your Customer. Win.

Retailers and CPG companies achieve breakthrough business outcomes by leveraging analytics automation on internal and external data to develop actionable insight into the needs of customers across products, channels, and other factors that influence demand.

Stay Relevant

On shelf availability and out of stock conditions remain among the most significant challenges facing retailers and their CPG partners. Meanwhile, shopping trends change rapidly, exposing retailers to lost sales when assortment falls out of favor, placing pressure on trade relationships that rely on promotions at the expense of margin. Shipping and fulfillment costs for e-commerce and other channels strain margins further and are a barrier for many emerging direct to consumer CPG programs as well.

These are Analytics Automation problems requiring access to a variety of internal and external data indicative of the ever-changing preferences of customers.

  • Gain a clear line of sight into the consumption behaviors of customers
  • Drop poor performing SKUs while filling relevant gaps with high demand products
  • Access all useful demand signals to co-create value-based trade promotion
  • Align marketing investments with dynamic consumer behavior
  • Optimize inbound, outbound, and reverse logistics

Automating the analytics process

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Data Preparation and Blending

Automate the preparation, blending and integration of on-premise and external data sources to support descriptive through prescriptive analytics use cases.
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Advanced Analytics

Forecast, identify trends, predict, and answer challenging business questions using predictive and prescriptive models.
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Predictive Modeling Deployment

Help teams deploy predictive models into business processes with or without the use of coding in R and Python.
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Event Triggering

Use predictive and prescriptive models to automatically trigger shipments, materials, sales, and more.
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Analytic Apps

Turn analytic processes into applications can run using their own datasets and inputs.

Resources

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Taste the Feeling Coca-Cola Alteryx

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7-Eleven Brings Key Insights In-House with Alteryx

Webinar

The Peloton Effect: Underestimating Customer Sentiment

Webinar

Perfecting your Promotions: Danone's Guide to Advanced Analytics

Coca-Cola

How Coca-Cola Automates Inventory Using Advanced Analytics

Assess your ROI Potential

Use the interactive ROI calculator to estimate the value of analytics automation on your bottom line.

Global Customers

Customer Stories

Gartner Peer Insights Customers' Choice 2020

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Community Members

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Automation Building Blocks

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The impact Alteryx has had on our team is that it’s enabled us to build better collaborative relationships with outside entities. Personally, I’ve never seen a platform move through Amway as quick as Alteryx.

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