Drive Retail & CPG Insights Faster with Self-Service Analytics from Alteryx
The emergence of new channels has changed the way customers interact and shop. To engage smart-device toting, always-on consumers, retailers need to better understand their preferences, anticipate demand changes faster, and personalize communications and promotions – all to stay ahead of the competition. In this fight for customer attention, data is both the biggest ally and the biggest challenge for retailers.
Alteryx enables retail analysts to derive deeper insights about customers, transactions and operations, across all channels, without any coding or IT intervention.
Optimize Distribution Network
Forecast trade area demand, geocode store and customer locations, calculate distance, drive times, and perform what if analysis to understand impact of store closings/openings on transportation & facility costs, SLAs and lead times.
Cargill Accelerates the Future of Distribution with Analytics
Improve Supplier Performance
Rank and segment suppliers based on price, on-time delivery, quality and performance to consolidate spend and rationalize supplier base
Using Spatial Data to Optimize Routing and Shipping Processes
Improve Site Selection
Forecast sales by location, analyze impact of existing stores — both sister and competitive — on new store sales, determine market potential by drive time, trade area demographics, and population trends to identify most profitable locations and optimize trade area expansion.
Optimize Labor Scheduling
Accurately forecast in-store labor demand based on planned promotions, seasonality, local events and competitive activity, measure and track impact of labor changes on performance, inventory turns and sales volume to adjust and optimize labor schedules and costs.
Manage Store Performance
Track and monitor standard performance metrics, determine impact of promotions, refurbishments, competitive activities etc. on store performance, compare results with other sister and competitive stores in local area, and share results via easily consumable graphics.