Gemma Hulbert, Chief Data Officer
Gym Shark
Increase revenue and optimize ROI by putting the power of data in the hands of your sales and marketing teams. Our code-free, intuitive solution simplifies and automates data prep and analytics to help you improve sales forecasting, marketing ROI, and revenue intelligence. With Alteryx, you can more effectively monitor campaign performance and surface trends in the end-to-end buying journey.
Automate reports to deliver immediate insights for executives and decision-makers who can drive their own analytical insights and make more intelligent decisions without the need for technical skills.
Automate sales analytics by analyzing customer data, including purchasing patterns and product engagement. An integrated view of sales and consumer behavior streamlines data-led selling and directly contributes to closed-won deals.
Reduce manual processes and aggregate varied data sources to maximize efficiencies and improve ROI. Automated marketing analytics and reporting empower everyone with the insights they need to identify new customers, improve sales data and revenue intelligence.
We’re using Alteryx to pull all the raw data from our customer touchpoints, centralize it in our analytics database, and tap into insights across our channels for a complete view of our customer.
Gemma Hulbert, Chief Data Officer
Gym Shark
With Auto Insights, we’re improving ROI by targeting the right people. It’s pointing to key segments that are overperforming and we’re able to improve campaign performance by 20-30%.
Collin Ward, Chief Innovation Officer
Newport One
Designer Cloud brought a new level of productivity to the way our analysts and IT teams explore diverse data and define analytics requirements.
Ben Sokol, Data Integration Analyst
PepsiCo
Service Partners
Unifying Data Sources: Alteryx allows sales and marketing teams to easily blend and integrate data from various platforms without the need for extensive IT support.
Data Cleaning and Enrichment: Alteryx automates data cleansing and preparation, ensuring marketing and sales teams work with accurate and up-to-date data, which is crucial for effective targeting and reporting.
Advanced Segmentation: Marketing teams can use Alteryx to segment audiences based on demographics, behavior, purchase history, and more. This segmentation ensures highly targeted and personalized campaigns.
Predictive Analytics for Lead Scoring: Sales teams can use predictive models within Alteryx to score leads based on the likelihood of conversion, helping prioritize efforts and focus on high-value prospects.
Marketing Attribution: Automate marketing analytics and enable teams to analyze multi-touch attribution models, identifying which channels or campaigns contribute the most to conversions.
Actionable Insights: Teams can automate the reporting process, combining campaign data with performance to adjust strategies quickly.
Demand Forecasting: Sales teams can leverage historical data to predict future sales and trends, allowing for better planning and resource allocation.
Pipeline Analysis: Alteryx helps visualize and analyze sales pipelines, identifying bottlenecks or opportunities to improve close rates.
CLV Calculations: Alteryx automates customer lifetime value calculations by combining purchase history, retention data, and customer behavior. This helps marketing focus on retaining high-value customers.
Retention and Churn Predictions: With built-in predictive modeling, Alteryx allows sales and marketing teams to identify customers at risk of churning and implement retention strategies.
Automating Repetitive Tasks: Alteryx automates repetitive reporting, data extraction and cleansing tasks, freeing up time for more strategic initiatives.
Self-Service Analytics: Non-technical users can perform complex analyses through a drag-and-drop interface, reducing dependency on data analysts or IT teams.
Trend Identification: Alteryx can integrate external data to help marketing teams spot industry trends or competitive shifts.
Sentiment Analysis: Through text mining capabilities, Alteryx can analyze customer feedback, reviews, or social media mentions to gauge sentiment and improve marketing strategies.
Budget Allocation Optimization: By analyzing performance data across channels, Alteryx helps optimize marketing spend to maximize ROI.
Conversion Rate Optimization: Alteryx allows users to identify bottlenecks in sales funnels and optimize conversion points, improving overall sales efficiency.
Code-free means executing complex analytics and data science workflows using a drag-and-drop interface for analytics modeling rather than coding language.
Code-friendly means Alteryx can integrate with popular programming languages like Python so coders can use Alteryx to accelerate, organize, and visualize their workflows.
Generative AI makes Alteryx tools easier to use and data easier to understand. We couple generative AI with other AI models to surface meaningful insights in your data while minimizing the dependence on prompt construction and visualization design skills.