Western Union uses Alteryx for Transaction Confirmation and to Improve Customer Insight
Marketing is all about attracting, retaining and building profitable relationships with your customers, but how do you know which customers to target, which campaigns to run, and which marketing programs to invest in, to get most return for your dollar. Marketing analytics from Alteryx empowers marketers to combine all relevant marketing, sales and customer data, and perform sophisticated analytics to deepen customer insight and calculate ROI of marketing programs. Use marketing analytics from Alteryx to:
As a data-driven marketer, you know that the key to improving marketing performance lies within your data. But with your data sitting across multiple, disparate systems, and a constant influx of new data –social media, clickstream, loyalty card and more – how do you access, combine and analyze all relevant data and apply resulting insights to marketing decisions in a timely manner?
Marketing Analytics from Alteryx enables you to quickly access, blend and cleanse ALL relevant marketing, sales and customer data—across multiple systems – without any coding or IT delays.
With Alteryx marketing analytics you get:
Get the actionable insights you need to drive marketing.
Marketing professionals are always under pressure to find new customers and improve the experience and loyalty of existing customers. But how do you know which are the best and most profitable customers and prospects to target to ensure the greatest ROI on your marketing interactions? Or what their brand and channel preferences are, to maximize response & ROI on your marketing interactions.
Marketing analytics from Alteryx enables you to segment your prospects and customers based on their past purchase behavior, attitudes, life stage, social group affinities and more so you can focus your marketing on customers and prospects with most potential.
With marketing analytics from Alteryx you can: