Marketing Analytics Software

Perform sophisticated analytics for deeper insight

Improve customer targeting, campaign response, and your marketing ROI.
Start Free Trial

Eliminate the Guesswork

Perform sophisticated analytics to deepen customer insight and calculate ROI of marketing programs.
  • Blend all your marketing data in hours, not weeks
  • Segment and profile your customers to target prospects with the most potential
  • Improve campaign performance and promotional effectiveness

What I like most about Alteryx is the fact that when I ask for a change my team can actually make that change really quickly using Alteryx. It has made us more agile.

bae

Rana Dalbah, Director of Workforce Intelligence

BAE Systems

Explore Success Stories

Recommended Resources

analytic automation
Webinar

Making Martech More Efficient with Analytic Automation

Learn how the role of the CMO is evolving, and why adopting data martech can save time and costs while adding significant value to your organization.

Marketing
Top-Line Growth
Global
Learn More
colleagues white-boarding
Use Case

Predicting Email Open Rate

Analyzing email open rates helps Marketing target and optimize campaigns. 

Marketing
Alteryx Machine Learning
Data Science & Machine Learning
Read Now
A man with laptop
Report

Ventana Report: Why Better Analytics Improves Marketing Performance

To drive awareness, leads, and revenue, you need better analytics. But what exactly does “better analytics” mean? Find out.

Top-Line Growth
Business Leader
Marketing
Read Now

Ready for Impactful Outcomes?

Get the Marketing Analytics Starter Kit From Alteryx + Tableau.
Download Now
Marketing Analytics Starter Kit From Alteryx and Tableau