Marketing Analytics

Marketing Analysts - learn how to automate the cumbersome parts of your job, so you can get back to analyzing.

Improve Customer Targeting, Campaign Response, and Your Marketing ROI

Marketing is all about attracting, retaining and building profitable relationships with your customers, but how do you know which customers to target, which campaigns to run, and which marketing programs to invest in, to get most return for your dollar.

Marketing Analytics Starter Kit from Alteryx & Tableau

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Marketing analytics from Alteryx empowers marketers to combine all relevant marketing, sales and customer data, and perform sophisticated analytics to deepen customer insight and calculate ROI of marketing programs. Use marketing analytics from Alteryx to:

  • Blend all your marketing data – from social media,, marketing automation systems and more – in hours, not weeks
  • Segment and profile your customers, to target prospects with the most potential
  • Improve campaign performance and promotional effectiveness, with easy-to-use analytics including response modeling and A/B testing


Blending All Marketing Data

As a data-driven marketer, you know that the key to improving marketing performance lies within your data. But with your data sitting across multiple, disparate systems, and a constant influx of new data –social media, clickstream, loyalty card and more – how do you access, combine and analyze all relevant data and apply resulting insights to marketing decisions in a timely manner?

Marketing Analytics from Alteryx enables you to quickly access, blend and cleanse ALL relevant marketing, sales and customer data—across multiple systems – without any coding or IT delays.

With Alteryx Marketing Analytics You Get:
  • Direct access to ALL relevant marketing data including pre-packaged third party data, via pre-built data connectors
  • Advanced tools for data cleansing and preparation, reducing the time to insight from weeks to hours or even minutes
  • An intuitive drag-and-drop interface to create data blending workflows so you can combine data without any coding
  • Get the actionable insights you need to drive marketing


Customer Segmentation

Marketing professionals are always under pressure to find new customers and improve the experience and loyalty of existing customers. But how do you know which are the best and most profitable customers and prospects to target to ensure the greatest ROI on your marketing interactions? Or what their brand and channel preferences are, to maximize response & ROI on your marketing interactions.

Marketing analytics from Alteryx enables you to segment your prospects and customers based on their past purchase behavior, attitudes, life stage, social group affinities and more so you can focus your marketing on customers and prospects with most potential.

With Marketing Analytics From Alteryx, You Can:
  • Blend all your customer data – structured, unstructured, semi-structured — from ALL sources, for one view of the customer
  • Enrich customer view with third-party consumer data from Experian Marketing Services on lifestyle, attitude, brand preference, and more
  • Create predictive models to determine future buying behavior, campaign response in a drag-and-drop environment, without any coding
  • Strategically segment and profile customers, to focus marketing on customers that are most likely to purchase your products