True Omnichannel: Aligning Marketing and Merchandising Through Analytics
Retailers face a fragmenting audience as new channels emerge and fight for the attention of consumers. At the same time the challenge of changing demographics and store modalities mean that black box analytics no longer meet the need.
Alteryx delivers analytics for retail professionals that deliver a unified picture of the consumer – that both blends data from any source or channel but also provides the localized intelligence to help make strategic decision on the full store or online channel lifecycle.
Marketing Analytics in Retail
Web, mobile, and social media have shifted the power balance from retailers to customers. To keep up with changing customer demands and ensure loyalty, retailers need marketing analytics for deeper customer insight, targeted interactions and improved customer service. Marketing analytics from Alteryx empower retailers to quickly combine all relevant customer data — from POS systems, CRM databases, loyalty cards etc. with social media, weblog and channel data — perform sophisticated analytics, and share insights to help optimize marketing decisions.
With marketing analytics from Alteryx, you can:
Demand Forecasting, Hyper-Local Merchandise Planning and Optimization
With new channels available to customers for information and commerce, it is no longer enough to just market to customers with the right messages. Retailers need merchandising analytics to ensure that they have the right product available at the right place at the right time. Merchandising analytics from Alteryx empower retail buyers and planners to blend all the relevant data and use advanced analytics so that they can align their merchandising decisions with customer expectations.
Use merchandising analytics from Alteryx for:
Forecast Demand, Manage Inventory and Optimize Supply Network
Retail profitability depends on how well you manage the 3Rs of the supply chain-- the right product in the right quantity; in the right place/channel; at the right time. One miss and you may not only lose the sale, you may lose the customer forever. Supply chain analytics from Alteryx help you derive insights from your customer, inventory (on hand and in-transit), shipment, transactional, and location data so you can maximize demand fulfillment, minimize inventory and mitigate supplier risk.
Alteryx puts the power of supply chain analytics directly in the hands of your retail analysts, forecasters and inventory planners to so they can:
Site Selection, Labor Planning and Store Performance Optimization
The performance of retail operations depends on a multitude of factors, including where you locate your stores, how well you manage labor, and how closely you monitor and manage store performance. So it is no surprise that savvy retailers rely on retail operation analytics to improve site selection, synchronize labor availability with demand, and optimize performance.
Empower your store operations analysts, financial analysts, and GIS/real estate managers with retail operation analytics from Alteryx to help: