Reduce the risk and realize the maximum return on your investment capital.
Modern retailers have made 'location' an exact science – Analyzing new geographic markets for growth and revenue potential. Comparing their business model to local consumer behaviors, down to the block and even household level. Defining non-overlapping trade areas to minimize cannibalization within their network. Mapping traffic volumes and drivetimes to identify and secure the best store locations. Determining store-level product mixes and promotional offers that appeal to an area's best customers. Leveraging the most effective local media channels to generate consumer interest… The list goes on-and-on, but location is always the vital and shared element in all of these analyses.
To perform all these tasks, retail chains need to process massive amounts of internal and external data – spatial and non-spatial – so it's not surprising that a mastery of geographic business intelligence is critical to both their survival and success.
Unlike conventional GIS or SQL tools, the fully integrated Alteryx BI platform delivers marketplace insights in hours, not days or weeks. This gives your marketing and real estate teams the ability to get rapid access to the freshest data by delivering the accurate and actionable information they need to achieve the benefits of being a 'first-mover':
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Alteryx technology integrates seamlessly with your existing IT infrastructure and adds an integration & analytical layer that dramatically accelerates corporate BI and business process workflows. The Alteryx geographic business intelligence platform is a single, integrated environment, with full front-to-back functionality for producing on-demand analyses like:
- Site evaluations
- Trade area profiling
- Sister store correlations
- Drivetime and traffic analysis
- Sales forecasting
- Consumer demographics & profiling
- Marketing optimization
- Competitor profiling
Regardless of their technical skills, users can run ad hoc or standard analytics in near real-time, and produce highly professional and informative reports on the spot.
The following usage scenarios illustrate a few of the ways leading retailers are using Alteryx to mitigate overall risk, drive revenue, and automate their best-practice workflows.