Single technology software solution brings higher speeds and horsepower

Orange, CA – December 28, 2010 – Fast-growing fast-casual restaurant chain Potbelly Sandwiches has implemented the Alteryx® Geographic Business Intelligence® technology platform to manage its sales processes and expansion strategy as the company begins developing its national franchising program.

“At Potbelly, we have always prided ourselves in using the best data and tools possible to make business decisions, limit our risk, open great new restaurants, make our customers happy and meet our investors’ expectations,” said Barry Walker, Senior Market Planning Analyst at Potbelly. “As we grow our presence in existing markets, pick the best sites for expansion and embark on a franchising strategy for the first time, we need to leverage data and technology to make the best decisions. The speed and horsepower of Alteryx is helping us solve problems in minutes that used to take hours or days.”

Potbelly’s primary focus for Alteryx will be evaluating potential new markets by matching customer profiles to trade area characteristics. The company is using both internally developed databases as well as segmentation and customer concentration information derived from the pre-packaged analytics and wide range of disparate data sources consolidated through the Alteryx technology platform.

“Since 1977, Potbelly has done an excellent job growing their business with now over 200 company-owned stores,” said Dean Stoecker, Alteryx CEO. “Their goal now is to play a hands-on role in helping owner-operator franchisees with everything from picking the right locations, to designing the stores, to maintaining the brand experience. Alteryx will support these initiatives in a variety of ways, including competitive and demographic analysis, location comparisons, sales targeting, and creating wizards to automate repeated tasks. From internal reporting and workflow to advanced search and spatial analytics, this information will be shared with franchisees to solve problems and make critical business decisions.”

About Potbelly Sandwich Shop

From its humble beginnings as a small antique store on Chicago’s North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly’s unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food. People in search of a Potbelly sandwich can find shops in Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Ohio, Pennsylvania, Texas, Virginia, Wisconsin, and the District of Columbia! For more information visit the company’s website at

About Alteryx

Solving business problems for nearly a quarter-million users worldwide, Alteryx is driving the global revolution in Geographic Business Intelligence. Through smart, extensible solutions from the desktop to the web, the Alteryx software platform delivers the fastest, most comprehensive consumer, business and market insights to the Fortune 500, mid-market companies, government and academia. Alteryx hosted, on-premise and SaaS solutions integrate spatial intelligence into enterprise workflows, seamlessly scaled across local, regional and global markets. Inspiring ingenuity since 1997, Alteryx, Inc. is headquartered in Orange, Calif., with its Technology Center in Boulder, Colo. For more information please visit

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