Alteryx business intelligence platform now provides latest vehicle traffic demographics

New, up-to-date U.S. traffic count forecasts available via business analytics software-as-a-service

Irvine, CA – May 23, 2011 – Business intelligence software innovator, Alteryx, Inc., today announced the offering through its Alteryx platform of the latest vehicle traffic counts and forecasts moving across U.S. roadways. Business users and technical experts use Alteryx technology to deliver ease-of-use business analytics to their organizations with agile access to all kinds of data. The announcement has special significance for industry analysts for whom more precise and current vehicle traffic count forecasts can substantially improve market, consumer, and economic development insights obtained using Alteryx.

The flexibility of the Alteryx technology allows users of desktop, server or cloud-based business analytics to quickly incorporate these new traffic count forecast data into existing or new applications. Developed by MPSI, the TrafficMetrix® Current Year Estimates product reflects the latest compilation of traffic count volumes and trends from more than 750,000 traffic count locations across the country. The TrafficMetrix product will be released annually as new demographics become available. Oklahoma-based MPSI is the premier provider of published U.S. vehicle traffic count data.

“For the past 40 years, our core business has been focused on the development of predictive models. The fact that there have been cutbacks in the update frequency and number of published traffic counts released by city, state and federal entities has created a need for more up-to-date information,” said Debbie Miggins, Senior Vice President of MPSI. “We are eager to see our advances in the field of traffic count forecasting made available to so many industry users through Alteryx, a valued reseller of ours.”

“Building an advanced traffic forecast system for the entire U.S. requires an incredibly talented and dedicated team,” explained Dean Stoecker, Alteryx CEO. “MPSI has proven itself to be the leader in this kind of geographic and demographic trend modeling of vehicle traffic data. We are excited to be delivering the results of such an advancement to our customers and partners in Retail, Commercial Real Estate, Telecommunications, and Restaurant industries.”

About Alteryx

Solving business problems for nearly a quarter-million users worldwide, Alteryx is driving the global revolution in Geographic Business Intelligence®. Through smart, extensible solutions from the desktop to the web, the Alteryx software platform delivers the fastest, most comprehensive consumer, business and market insights to the Fortune 500, mid-market companies, government and academia. Alteryx desktop, enterprise server, and SaaS hosted and on-premise solutions integrate spatial intelligence into enterprise workflows, seamlessly scaled across local, regional and global markets. Inspiring ingenuity since 1997, Alteryx, Inc., is headquartered in Irvine, Calif., with its Technology Center in Boulder, Colo. For more information please visit

Alteryx and Geographic Business Intelligence are registered trademarks of Alteryx, Inc.
MPSI and TrafficMetrix are registered trademarks of Market Planning Solutions Inc.