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Alteryx and Southern States Cooperative Presenting on Retail Big Data Customer Analytics at NRF 2013

Closing the Gap Between the Customer and the Profitable Customer with Analytics

Irvine, Calif., January 8, 2013Alteryx, Inc., the leading provider of Strategic Analytics software, today announced that  vice president, Paul Ross at Alteryx, and manager of customer insights, Greg  Bucko at Southern States Cooperative will be speaking at the NRF Big Show (Alteryx Booth # C242) taking place January 14 – 16 at the Jacob K. Javits Convention Center in New York City.  The Monday morning session is entitled, “Closing the Gap Between the Customer and the Profitable Customer with Analytics,” and is focused on retail customer analytics.

Bucko from Southern States Cooperative, one the largest farm supply retailers in the nation, will discuss how he uses Alteryx to change his approach to customer acquisition and retention while dealing with all the traditional challenges of retailers looking to grow their business, such as gaining a complete picture of the customer, optimizing local promotional activity, and driving impactful analytics in a low margin industry.

What:  NRF Big Show Speaking Session:  Closing the Gap Between the Customer and the Profitable Customer with Analytics
When: January 14, 2013 Session time:   9:15AM -10:00AM
Where: Room 3D05, EXPO Hall, Level 3   (Also visit Alteryx Booth #C242)
Who:     Paul Ross, Vice President, Alteryx
               Greg Bucko, Manager of Customer Insights, Southern State Cooperative

Attendees will have the opportunity to:

A pioneer in Big Data analytics, Alteryx empowers analysts and Data Artisans to rapidly analyze any combination of business data and industry content and create analytic applications that include location intelligence and inform strategic decisions.


About Alteryx, Inc.

Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth.  Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market opportunities, outsmart their competitors, increase customer loyalty and drive more revenue.  It Humanizes Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, location insight, and business intelligence; easily perform predictive and spatial analytics; and produce analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald’s rely on Alteryx daily. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide.  Visit Alteryx, the leader in Strategic Analytics, today at or call 1-888-836-4274.

Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter