navy blue background with shapes

Alteryx Drives Deeper Insight into Customer Analytics

navy blue background with shapes

Advancing the Consumerization of Big Data with Strategic Analytics

Irvine, Calif., March 7, 2013Alteryx, Inc., the leading provider of Strategic Analytics software, today announced Alteryx Strategic Analytics 8.5, further supporting the Consumerization of Big Data by putting powerful analytics into the hands of the business analyst and decision makers. At its annual Inspire 2013 conference in Phoenix, Ariz., Alteryx unveiled significant enhancements to its platform, including new capabilities to drive social media data into any analytics, the first native creation of the Tableau Data Extract, and a new designer interface specifically designed for line-of-business Data Artisans.

“With Alteryx Strategic Analytics 8.5, we are putting Big Data and customer analytics where they have the most value - into the hands of the business analyst and the decision maker,” said George Mathew, president and chief operating officer, Alteryx. “We are providing a purpose-built product that enables Data Artisans to easily create the Big Data customer analytics that their sales, marketing and operations business decision makers need.”

Alteryx Strategic Analytics 8.5 delivers increased benefits to Data Artisans and decision makers through:

  • New Big Data tools that allow all Data Artisans to inject social media into any analytic app:  This release includes new preview capabilities for Twitter, Yelp and Foursquare that can be simply added into any analytic workflow. Additionally, Alteryx is announcing a new partnership with Gnip, the world’s largest and most trusted provider of social media data, and enabling the integration of the Gnip enterprise social media streams into analytic applications.
  • The fastest way to get sophisticated analytics directly into the hands of business decision makers: Alteryx Strategic Analytics 8.5 is the first analytic platform to programmatically deliver Tableau Data Extract files as a native output from an analytic process. This leverages the new Tableau Data Extract API – a new capability of the upcoming Tableau 8.0 release.  The Alteryx release, building on the Alteryx and Teradata partnership, enables greater customer value from Teradata Unified Data Architecture investments with support for Teradata Aster analytical capabilities and a new high-speed Teradata data warehouse connector which provides read/write capabilities.  Alteryx will also provide a new Oracle database bulk loader enabling Oracle customers to benefit from large- scale data blending.
  • The easiest to use, sophisticated analytics platform with a modern, intuitive analytic design experience: This release introduces a new user interface that is purposely designed for the modern Data Artisan. Additionally, Alteryx Strategic Analytics 8.5 makes it easy to integrate location intelligence into analytic applications with new interactive mapping capabilities. The release also enables deeper understanding of customer behavior with new packaged predictive tools such as market basket analysis and A/B testing.

“Kaiser Permanente has been using the Alteryx platform to blend all of the relevant data needed to get to those strategic decisions quicker and to implement our analytics projects faster,” said Greg Hall, senior service optimization leader at Kaiser Permanente. “Alteryx Strategic Analytics 8.5 takes this integration to the next level to leverage an even broader array of data sources and offers a compelling new analytic design environment – both essential to us as we continue to expand our use of strategic analytics.”

Alteryx Strategic Analytics 8.5 is scheduled for availability in April 2013.  More information on Alteryx can be found here.

About Alteryx, Inc.
Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth.  Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market opportunities, outsmart their competitors, increase customer loyalty and drive more revenue.  It Humanizes Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, location insight, and business intelligence; easily perform predictive and spatial analytics; and produce analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide.  Visit Alteryx, the leader in Strategic Analytics, today at or call 1-888-836-4274.


Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter

Morgan Griffith
Office: 415-690-0734