Irvine, Calif., May 14, 2013 –Alteryx, Inc., a leading provider of Strategic Analytics, today announced that Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, is using the Alteryx Strategic Analytics platform for custom TV measurement projects to help advertisers better understand consumers.
“Rentrak’s services help advertisers to better identify new consumers and hold on to current ones by using analytical systems that have never before been available to the movie, television and advertising industries,” said Chris Wilson, president of National Linear Television, Rentrak. “By adding on Alteryx, we not only save time on these efforts, but we will enhance the analytics our clients need to make the most of their marketing and advertising efforts.”
“Marketing professionals are always looking for new and innovative ways to connect with their consumers,” said Paul Ross, vice president of industry and product marketing, Alteryx. “With Alteryx, Rentrak can be much more responsive to its clients and partners by producing a customized, granular view of the total TV audience.”
Watch a video of Rentrak discussing its use of analytics here.
Rentrak Corporation (Nasdaq: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit, www.rentrak.com.
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