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Alteryx Fuels Analytics Revolution with CROSSMARK in Consumer Goods Industry

Leaders Bring Powerful Change in Retailing Through Analytics; Alteryx Listed as a Premier Sponsor of CROSSMARK Center for Collaboration

Irvine, Calif. – July 09, 2014 – Alteryx, the leader in data blending and advanced analytics, announced today that it is helping drive transformation in retail with CROSSMARK, a leading sales and marketing services company. By bringing analytic leadership to the consumer goods and retail industries, Alteryx allows for advanced analytic decision making in minutes, not weeks, like traditional approaches to retail. Alteryx also announced that it is a premier sponsor of the CROSSMARK Center for Collaboration, a cutting-edge facility in Bentonville, AR opening July 10, 2014, that is a collaborative and innovative environment steps away from Walmart’s Home Office. The center is an exciting and convenient new hub for Walmart, Sam’s Club and its suppliers to collaboratively immerse themselves in business opportunities, to develop innovative ideas and to plan for the future, including using analytic tools powered by Alteryx.

“Alteryx and CROSSMARK are driving an analytics transformation in retail. More than ever, consumer goods companies face increasing amounts of data,” said Dean Stoecker, CEO of Alteryx. “Insights based on this data can lead to more targeted product development, promotions and marketing. Together, we are making it a reality, and empowering data analysts with the ability to generate extreme business value through analytics.”

Leveraging the Alteryx platform, CROSSMARK has been able to ingest, blend and digest data from any source without complex, time-consuming IT engineering efforts and within a forward-thinking analytic platform.

“Our data analysts often describe Alteryx as a flashlight – shining light on sides of the issue we could not see before – let alone even approach to-date,” said Alex Siskos, Vice President of Insights at CROSSMARK. “The chemistry with Alteryx is off-the-charts, and I’m excited to see what is ahead as CROSSMARK and Alteryx explore the analytic evolution of some of our more challenging and data-heavy business questions.”

As a premier sponsor of the CROSSMARK Center for Collaboration, Alteryx will provide the center with its software platform in an easy-to-use intuitive workflow for data blending and advanced analytics that allow data analysts at CROSSMARK and its consumer goods clients to gain deeper insights in hours, not the weeks typical of traditional approaches.

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About Alteryx, Inc.

Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyze it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required. More than 500 customers, including Experian, Kaiser, Ford, and McDonald’s, and 200,000+ users worldwide rely on Alteryx daily. Visit or call 1-888-836-4274. Alteryx is a registered trademark of Alteryx, Inc.


CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world’s most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Business Insights. Headquartered in Plano, Texas, CROSSMARK employs more than 40,000 associates worldwide with offices throughout the U.S., Canada, Mexico, Australia and New Zealand.

Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter
Phil Roth
Office: 469-814-1756