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Alteryx Empowers DatabaseUSA.com to Deliver Precise and Rich Data To Fortune 1000 Customers

Industry Leading Data Provider Relies on Alteryx to Quickly Blend Data from Millions of Sources to Create a Triple-Verified, 95 Percent Accurate Database

Irvine, Calif. – Sept 3, 2014Alteryx, Inc., the leader in data blending and advanced analytics, today announced that DatabaseUSA.com is using Alteryx Analytics to streamline the process for capturing and processing very large volumes of data from a variety of sources. Analysts at DatabaseUSA.com are now able to blend and process data from millions of sources into one seamless and actionable workflow for its Fortune 1000 customers without the need to code or use multiple tools. This has increased the quality and accuracy of capturing millions of consumer and business records – in just hours instead of weeks.

“For companies whose success is built on the quality and accuracy of their data, having access to capabilities that deliver powerful data blending through an intuitive workflow is critical to business growth,” said Paul Ross, Vice President of Product and Industry Marketing for Alteryx. “By being more affordable and easier to use than alternative approaches, such as SAS Analytics or custom coding, we’re able to put this workflow into the hands of any analyst at DatabaseUSA.com to help deliver on the company’s commitment to provide its customers with the most precise and rich data.”

Driven by the need for data accuracy, a scalable cloud solution and the ability to integrate data across multiple applications, DatabaseUSA.com selected Alteryx to simplify and streamline the process of data blending and advanced analytics. Every month DatabaseUSA.com needs to update, process and ensure the accuracy of its consumer database of 238 million individuals and its business database of 14 million businesses. Using traditional approaches and multiple tools, this process took a substantial length of time. With the ability to easily access and blend the data – including call center data, online data and utility data – Alteryx compresses the complex process of cleaning and standardizing the data for DatabaseUSA.com to efficiently keep pace with its continuously growing and changing records and offer a triple-verified, 95 percent accurate database.

“Our product is data, and with so much raw data as part of our monthly build process, we were facing a difficult task trying to manage millions of records across multiple databases,” said Jerry Dailey, VP of Product and Content at DatabaseUSA.com. “We not only needed the power to process vast data sets, but also a tool that could be used by any of our analysts. It’s only with Alteryx that this process is now scalable, reliable and cost efficient. Today we are able to provide richer data, greater depth, and better data accuracy than any of our competitors with the help of Alteryx.”

DatabaseUSA.com is offering 10,000 free records for their triple-verified, 95 percent accurate databases to any Alteryx client.

View the full DatabaseUSA case study here or visit the Alteryx Website and download a trial version of the Alteryx platform.


About Alteryx, Inc.

Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyze it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required. More than 500 customers, including Experian, Kaiser, Ford, and McDonald's, and over thousands of data analysts worldwide rely on Alteryx daily. Visit www.alteryx.com or call 1-888-836-4274.

Alteryx is a registered trademark of Alteryx, Inc.

About DatabaseUSA.com

DatabaseUSA.com provides triple-verified, 95% accurate business and consumer databases. With over 200 years combined experience, the company is revolutionizing the way businesses find new prospects and grow their sales. DatabaseUSA.com proudly offers a database of mailing lists, email lists and sales leads, as well as direct mail, database enhancements and many other marketing and sales lead services. The records offered by DatabaseUSA.com are available for licensing. Alteryx clients can receive up to 10,000 free records.

Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter


Amber Winans
Bhava Communications
Office: 510-984-1526