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Data proficiency now more important than a second language, according to UK business leaders

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79% believe data analytics should be a compulsory part of all MBA programmes

London, UK, September 7, 2016 — Data and analytics skills could be more important in business than industry experience, management experience, or a second language, new research from Alteryx has revealed.

The Business Grammar Report, commissioned by the leader in self-service data analytics, surveyed UK business leaders and found that over a quarter (26%) consider data and analytics skills to be the most important skill or capability for a potential new employee. In total, 60% consider data and analytics skills as one of the top two skills or capabilities, with industry experience coming just above (69%). Less than a quarter (22%) now feel that multilingualism is one of the top two qualities for potential hires, despite the fact that a report1 from as recent as 2014 suggested two thirds of British businesses identified a demand for second languages.

Out of IT and into line of business users
Alteryx research found that the shift in the importance placed on data and analytics has also been reflected in the way businesses manage and interact with data. Recognising that data can no longer be confined to the IT department or technical specialists, the study uncovered that only 15% of UK businesses still leave data analysis to an IT or business intelligence team. In fact, 31% of business leaders are already empowering business users with self-service analytics tools to help them quickly solve daily business challenges.

Data analytics is now considered so integral to business that nearly four out of five (79%) business leaders surveyed feel that data analytics should be a compulsory part of all MBA programmes.

"Our research found that UK business leaders would be willing to offer a 30% higher salary to someone who is data proficient over one who isn't," commented Stuart Wilson, VP EMEA, Alteryx, Inc. "The change in attitude that's taking place in boardrooms today shows the value of being data-savvy and how important it is that effective analytics are made available to business users. It makes sense to equip every business analyst with self-service tools that allow them to ask questions of their data."

Driving data decisions
Decisions about how data is looked after are spreading throughout organisations. In total, 40% of those surveyed reported that decisions about how data is accessed, integrated and analysed still lie with the IT team, but 26% reported this is the purview of departmental leaders and 29% attributed this responsibility to the executive leadership. Furthermore, over two thirds (68%) feel it's become easier to get the data needed for decision making over the last year.

"Most organisations depend on the IT department or business intelligence team for analytics-based decision-making, but things are changing. Business leaders are demanding more agile and flexible insight. Organisations can boost the speed and quality of analytics by adopting a "DIY approach" and providing self-service analytics tools," Wilson explained.

"In the last few years, we have seen tremendous change in the data landscape," commented Andy Cotgreave, senior technical evangelist at Tableau. "We've moved from a place where data was hidden away in the darkest corners of an organisation to a point where it can be harnessed by almost anyone. Every business user has the opportunity to uncover value in data, and the research from Alteryx shows this has been recognised at all levels in UK business.

"Data has opened up competition in the modern business world — we know that the answers companies want are out there, waiting to be discovered. The winners are those organisations which equip and educate their teams to find and share them," Cotgreave continued.

Challenges remain
The research highlighted that a number of challenges still exist around data analytics in business. When it comes to getting the data needed for decisions, incomplete data is the biggest problem for 43% of business leaders. Just under half (46%) of the time, data received from another department or business division needs to be cleaned, repaired, or re-organised before it's ready for analysis. Only 31% of those surveyed report that their teams have all the data they need in one place, with 41% reporting that they use data from more than five separate sources for decision making.


Notes to editors
The research consists of UK findings from a survey of 263 senior UK business decision makers undertaken in June 2016. Participants were manager or director level. Commissioned by Alteryx, the research was conducted by independent business consulting firm, Morar. The Business Grammar Report can be accessed here.

Additional findings from the research, of those surveyed:

  • 95% of UK business leaders currently use data and analytics to make or contribute to business decisions.
  • 92% of business decision makers consider data analytics to be important to decision making in their role. In two years, 41% expect it to be essential, compared with 32% today.
  • Over half of the decisions business leaders are currently making (57%) require data to be effective, but UK business leaders currently feel that only 58% of these decisions are actually supported by enough data.
  • According to two thirds (67%) of respondents, expectations from the management team have increased over the last three years, when it comes to the amount of data used to drive business decisions. No one reported a lowering of expectations.
  • 59% of those surveyed report that they or their teams still use Excel spreadsheets for data analysis, far outstripping any other system, application, or data source.
  • Excel spreadsheets are still the most popular way to share analysis internally, used by 49% of respondents. Static reports are the second most popular, with 40% using them, while visualisation tools were a distant third at 20%.
  • When it comes to data management and use, cloud-based operational applications — such as Salesforce or Marketo — are only used by 30%, while only 22% have cloud-based storage or analytical environments, such as Amazon RedShift.
  • The age group with the strongest belief that the ability for business users to get the data and do analytics themselves is more beneficial to their organisations was the over 60 cohort. Similarly, this age group over any other felt that having a wider range of data sources available to combine and analyse would be most important to them. In each instance the 60-plus contingent led the next nearest age group by 39% and 7% respectively.

About Alteryx, Inc.
Alteryx is the leader in self-service data analytics. Alteryx Analytics provides analysts with the unique ability to easily prep, blend and analyze all of their data using a repeatable workflow, then deploy and share analytics at scale for deeper insights in hours, not weeks. Analysts love the Alteryx Analytics platform because they can connect to and cleanse data from data warehouses, cloud applications, spreadsheets and other sources, easily join this data together, then perform analytics – predictive, statistical and spatial – using the same intuitive user interface, without writing any code. Thousands of companies and data analysts worldwide rely on Alteryx daily. Visit or call +44 020 3457 0432.


Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.

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1CBI/Pearson Education and Skills Survey 2014