Use Case
Provide a one-stop reference to find the perfect partner capability to help close the deal
Reduce time sales needs to spend researching and increase access to full capability library
More visibility and access to partner capabilities means closing more deals that incorporate partners
When your customers need more than your company alone can deliver, you turn to your network of partners. If you find a match between the problem that your customer wants to solve and the combined capabilities that your partners provide, you can offer a solution.
Usually, it’s channel managers who know partner capabilities well enough to find a match, but they don’t always know all of the partners. That means sales must navigate an incomplete, disjointed knowledge base of partner capabilities and try to arrive at a solution. Meanwhile, customer experience is poor, the delay may cost you the deal, and you may overlook the optimal partner for the customer’s needs.
Arm your sales reps with a one-stop dashboard of partners and their capabilities. Through the dashboard, sales can easily look for partners with specific capabilities, search for previous wins by partners and capabilities, and find experts to collaborate on a proposal.
With Alteryx, you can:
1 – Data Connection
Connect to partner capability data in Snowflake or other data
2 – Automated Data Preparation
Fortify the data from CRM with internal and public data sources through Snowflake, and combine into data tables for a holistic view
3 – Custom Data Blending
Easily add and update partner capability data without disrupting dashboards or data accessibility
4 – Operationalize Analytics
Export into Tableau for one-stop view of partner type, tier, capabilities, region (localization), internal contact for each partner, partner domain and industry information (expertise)