Boosting Your eCommerce Business with Marketing Analytics

KEH is a ReCommerce camera specialist in finding and providing the best high-end camera gear at an attractive price. To better serve a growing demand for used material via their multi-channel pipelines, KEH needed to rethink entirely its digital model and bring data to the heart of its business. Switching from a manual approach (Excel and Legacy Applications) to the Google Cloud analytics suite (including Dataprep by Trifacta, BigQuery, Cloud Functions, and DataStudio) has been transformative to automate their process to sourcing the best gears, optimize price/Quotes (based on the supply, demand, and competitors), capture omnichannel customer signals, and drive segmented campaigns.

In this webinar, Aftab Alam, Sr Director of Technology @ KEH will unveil his automation of product lifecycle management platform.

What will you learn?

  • KEH specific data challenges to automate their analytics (silo data sources, data quality and data profiling, variable data format from search engine, data quality issues)
  • How to bring numerous data channels (search engine, transaction, customer engagement, ERP, warehouse, competitive web crawl) into a centralized cloud BigQuery data warehouse
  • How to clean, unstructured ( web scraping data) and structure (JSON, CSV & XML), combine and derive trustworthy insight with Dataprep by Trifacta
  • The dos and don’ts in transforming your eCommerce data journey

See the solution end-to-end live!