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Four Steps to Accelerate Analytics Transformation — Step One
What’s the biggest barrier that companies face in becoming data driven?
It’s people, not technology.
Tech is undoubtedly important, but if organizations want to reach analytic maturity, they need to focus on their employees and the change journey those employees will go on.
This is why step one on the path to accelerated analytics transformation is starting with the “why.” Get the guide and explore:
- Why change should start with the “why”
- How to start with the “why”
- How to inspire change
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Ventana Report: Why Better Analytics Improves Marketing Performance
To drive awareness, leads, and revenue, you need better analytics. But what exactly does “better analytics” mean? Find out.
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Maximizing ROI Through Data Democratization
Democratization is never easy, but here are steps organizations can take to make the process easier and analytics more accessible for everyone.
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Ventana Report: Effective Revenue Operations Need Data and Analytics
New revenue models are shifting the way organizations deliver growth. See the metrics you need to support your business needs and meet goals.