Alteryx + McLaren Racing: Automating Analytic Insights

What's New   |   Alteryx   |   May 20, 2021

Formula 1 (F1) racing is based on one premise — finish first.

To finish first, each team must effectively test and develop their cars for optimal intelligence and efficiency, with the end goal of being the fastest.

Like analytics automation, while speed is crucial, it’s nothing without a driver in the cockpit and a dedicated crew in the pit to exploit it.


This teamwork is the winning formula.

That’s why we’re proud to announce that Alteryx is now an official partner of the McLaren Formula 1 team, starting this 2021 season.

The partnership marks the union of two brands who pride themselves on spearheading innovative technology to enable everyone to achieve excellence in their performance.


Their champions bring F1 to life.

Our champions, like you, bring breakthroughs to action.


A Driving Force in F1 Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.

McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US. The team will contest the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo. In 2021 McLaren Racing will race in the INDYCAR Series with drivers Pato O’Ward and Felix Rosenqvist, while Juan Pablo Montoya will compete for the team at the 105th running of the Indy 500 in a third Arrow McLaren SP Chevrolet.


Accelerating Insights and Intelligence

From the Monaco Grand Prix onwards, you’ll see the Alteryx brand and “Alteryx Analytics” represented on the McLaren MCL25M race cars, the overalls of drivers Lando Norris and Daniel Ricciardo, the overalls of the McLaren pit crew, and across the team’s digital and social media platforms.

But where we’ll really break through together is with the use of analytics automation capabilities to drive new insights and intelligence with speed, accelerating how McLaren does business — from the cockpit to the fan experience.

“Alteryx is transforming the way data is processed to help make key decisions. In racing we are always looking to refine and streamline our learning in ways that help us go quicker when achieving excellence. We are thrilled to be partnering with such a forward-thinking company who, like McLaren, stay on the cutting-edge of technical innovation.”

— Mark Waller, Chief Commercial Officer, McLaren Racing


Edge of Your Seat Racing + Proven Edge Results

With some of the fastest drivers in the world competing to win, every advantage matters. Fast data analysis is a definite competitive edge, as proven with many sports teams from the big league to local high schools.

“McLaren’s relentless focus on leveraging innovation to win, combined with Alteryx’s analytics automation software will supercharge the team’s ability to harness and find key signals in complex data to drive insights at tremendous speeds,” says Sharmila Mulligan, Chief Strategy and Marketing Officer for Alteryx. “We are honored to partner with McLaren through the 2021 season and beyond.”


Hear more from Zak Brown, CEO, McClaren Racing. 


Read More.

Learn more about our partnership with McLaren Racing here.

See how Alteryx helps customers achieve business-changing breakthroughs every day.