A 360° view of the customer: We all know that’s the goal of contemporary marketing. But how do you achieve it in a fast-moving, fast-changing world?
Cookie-cutter data solutions won’t cut it anymore. With customer tastes, competitors, and even the economic environment itself constantly shifting, you need the agility to turn on a dime—even with the biggest, broadest marketing campaigns. And that’s something you can only get from automation.
Join in, as we explore data-powered marketing objectives, common barriers to success, and how analytic automation can overcome them, including:
- Real-time data, its growing importance to modern 360° marketing, and how to deal with its toughest challenges
- The evolving role of the CMO, and why embracing data martech saves time and costs while adding significant value
- A key marketing agency operations use case: combining data from diverse sources, and keeping it fresh even when scaling up across teams
Meet Our Speakers
Principle Solutions Engineer
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