Analyzing customers or optimizing resources across locations requires demographic and spatial analytics ― and that means not only blending data for geospatial visualization, but enriching it too. But combining in-house, geographic, and third-party data often means spreadsheets, manual coding, or even a GIS specialist. Alteryx makes incorporating geographic information simple, and connects to industry data sources to enhance householding and demographic analysis. Better yet, there’s no code required.
Blending and mapping geospatial data into traditional sets is often painful ― and simply displaying the data on a map isn’t enough for real insight. Alteryx not only geocodes large volumes of data quickly, it also enables analysts to enrich it with spatial analytics, adding metrics like travel time, physical proximity, and potential opportunity ― essential for performing analysis like territory optimization.
Customer insight is the key to competitive advantage. Alteryx allows users to enrich their workflows by blending in, allocating, and appending data from leading industry sources, as well as from U.S. Census data, making it simple to rapidly and painlessly add demographic, geographic, and household information for customer analysis.
GIS Mapping Integration
Your Geographic Information System or GIS mapping software is only as good as the data you provide it. Alteryx enables analysts to prep and blend the full range of sources needed for spatial analytics, from flat files to ESRI to Big Data, and directly share it with GIS technology and visualization tools such as Tableau, ESRI, or MapInfo.