Data Blending using Alteryx
For many analysts in business groups such as marketing, sales, finance, or customer insight, the process of blending data and creating analytics is a slow and painful process. It requires different tools and people to gather data from different sources, more tools to build and publish analytic models, and even more to get it into the hands of business decision makers.
The Alteryx Designer solves this by delivering an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches! The Alteryx Designer empowers data analysts by combining data blending, predictive analytics, spatial analytics, and reporting, visualization and analytic apps into one workflow.
Alteryx takes a different approach by offering powerful data blending capabilities in an intuitive workflow that is up to 100X faster than traditional approaches. Alteryx delivers the complete range of data preparation tasks with a drag and drop workflow - no programming required.
Traditional and legacy predictive analytics are based on complex, difficult to use coding platforms that are mostly inaccessible to data analysts. Alteryx makes predictive analytics accessible to every analyst by providing an intuitive workflow that delivers the data blending and data preparation capabilities required for predictive analytics, along with drag and drop tools to create a model – with no programming required.
Spatial analytics has been the preserve of a small number of expert users who could not scale to the needs of their organization, however the growth of Big Data, mobile consumers, and marketing channels such as social media, spatial analysis is becoming a core requirement for many analysts. Alteryx makes spatial analytics scale by providing an intuitive workflow that includes location data blending and advanced spatial analytics.