Data Blending using Alteryx
For many analysts in business groups such as marketing, sales, finance, or customer insight, the process to prep, blend and analyze data is slow and painful. It requires different tools and people to gather, cleanse and join data from different sources, more tools to build and publish analytic models, and even more to get it into the hands of business decision makers.
Alteryx Designer solves this by delivering a repeatable workflow for self-service data analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches! Alteryx Designer empowers data analysts by combining data preparation, data blending, and analytics – predictive, statistical and spatial – using the same intuitive user interface.
Alteryx takes a different approach by offering data prep and data blending capabilities through an intuitive user interface that is up to 100X faster than traditional approaches. And no programming required.
Traditional and legacy predictive analytics are based on complex, difficult to use coding platforms that are mostly inaccessible to data analysts. Alteryx makes predictive analytics accessible to every analyst by providing a repeatable workflow that delivers the self-service data analytics capabilities required for predictive analytics, along with drag and drop tools to create a model – with no programming required.
Spatial analytics has been the preserve of a small number of expert users who could not scale to the needs of their organization, however the growth of Big Data, mobile consumers, and marketing channels such as social media and spatial analysis are becoming a core requirement for many analysts. Alteryx makes spatial analytics scale by providing a repeatable workflow that includes location data blending and advanced spatial analytics.