Location & Business Datasets

Enrich insights with location and consumer intelligence


Discover More with Location Intelligence

Transform any analysis with Alteryx Location + Business Insights datasets. Build transformational outcomes with ready-to-use data from trusted market-leading providers directly within Alteryx Designer. 

Read the Data Sheet

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Pinpoint with location insights

Enrich your analytics with a deeper understanding of customers and locations. Explore customer locations on detailed street maps or satellite image overlays. Cleanse and standardize addresses to improve data quality and business outcomes (e.g. marketing delivery rates). Leverage demographic profiles from the US Census to better understand your customers.

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Expand analysis with consumer insights

Drive transformational outcomes using the demographics, buying behaviors, and business profiles of your customers directly within Alteryx. Incorporate retail purchasing data to create in-depth profiles for successful marketing strategies.

Explore current and projected lifestyles, behaviors, attitudes, buying preferences, media interaction, and much more for your target market. Access trusted and comprehensive information from over 235 million consumers, 113 million households, and 125 million global business records through Experian and Dun + Bradstreet. 

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Trusted Partnerships, Trusted Data

Partnerships with leading data providers enable more effective analytics for critical decisions such as where to build new retail locations or distribution centers, or how to estimate the effectiveness of targeted promotions from the national down to the household level.

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High resolution satellite imagery down to one-meter resolution, clean and stylized street maps rich with road infrastructure, landmarks, points of interest, and natural features from Mapbox provide spatial reference for better decision making.

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Dun + Bradstreet

More than 125 million global business records, which have been enhanced by D&B’s proprietary DUNSRight® Quality Process, provide the highest-quality information on businesses worldwide.


Get lifestyle, attitude, brand preference, and media use data as well as five-year projections. Includes the largest source for data on over 113 million households and 235 million consumers.

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Visual presentation of more than 50 layers of cartographic data (including roads, highways, parks, etc.) enables you to incorporate spatial data for more accurate analytic results.

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US Census 2010

More than 3,000 population characteristics, such as racial and ethnic information as well as family, household, and housing unit details help you identify market potential and trends.

OUR CUSTOMERS | Real stories >

Transforming Analytics for Thousands of Companies Globally

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[I love] the versatility of the platform. I can use Alteryx for simple data prep jobs, but I can also automate emails, reports, presentations. I have access to geospatial tools as well as predictive analytics all in one package.”

Manager Digital Analytics, Adidas


GET STARTED | See All Resources >

Starter Kits >

Get a head start with pre-built analytic workflows you can drop your data into or adjust to fit your needs.

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Find install guides, overviews, release notes, upgrades, and more for every Alteryx product.

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Expand your knowledge with a healthy dose of webinars featuring leaders and experts, plus content rich with thought-leadership and insight.

White Papers >

Dive deep into the data with a host of department- and industry-specific whitepapers exploring Alteryx and the world of analytics.