Products
Location & Business Datasets
Enrich insights with location and consumer intelligence
Pinpoint with location insights
Enrich your analytics with a deeper understanding of customers and locations. Explore customer locations on detailed street maps or satellite image overlays. Cleanse and standardize addresses to improve data quality and business outcomes (e.g. marketing delivery rates). Leverage demographic profiles from the US Census to better understand your customers.
Expand analysis with consumer insights
Drive transformational outcomes using the demographics, buying behaviors, and business profiles of your customers directly within Alteryx. Incorporate retail purchasing data to create in-depth profiles for successful marketing strategies.
Explore current and projected lifestyles, behaviors, attitudes, buying preferences, media interaction, and much more for your target market. Access trusted and comprehensive information from over 235 million consumers, 113 million households, and 125 million global business records through Experian and Dun + Bradstreet.
Trusted Partnerships, Trusted Data
Partnerships with leading data providers enable more effective analytics for critical decisions such as where to build new retail locations or distribution centers, or how to estimate the effectiveness of targeted promotions from the national down to the household level.
Mapbox
High resolution satellite imagery down to one-meter resolution, clean and stylized street maps rich with road infrastructure, landmarks, points of interest, and natural features from Mapbox provide spatial reference for better decision making.
Dun + Bradstreet
More than 125 million global business records, which have been enhanced by D&B’s proprietary DUNSRight® Quality Process, provide the highest-quality information on businesses worldwide.
Experian
Get lifestyle, attitude, brand preference, and media use data as well as five-year projections. Includes the largest source for data on over 113 million households and 235 million consumers.
TomTom
Visual presentation of more than 50 layers of cartographic data (including roads, highways, parks, etc.) enables you to incorporate spatial data for more accurate analytic results.
US Census 2010
More than 3,000 population characteristics, such as racial and ethnic information as well as family, household, and housing unit details help you identify market potential and trends.
OUR CUSTOMERS | Real stories >
Transforming Analytics for Thousands of Companies Globally
“[I love] the versatility of the platform. I can use Alteryx for simple data prep jobs, but I can also automate emails, reports, presentations. I have access to geospatial tools as well as predictive analytics all in one package.”
Manager Digital Analytics, Adidas
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Get a head start with pre-built analytic workflows you can drop your data into or adjust to fit your needs.
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Dive deep into the data with a host of department- and industry-specific whitepapers exploring Alteryx and the world of analytics.