Location + Business Insights

Amplify Your X and WhY

Transform your ordinary analysis to extraordinary with Alteryx Location & Business Insight data sets. Enhance your analytic journey with our ready to use data from trusted market leading providers to quickly and easily reveal key location, consumer and business insights and solve that million dollar problem before lunch.

Read the Data Sheet

Location Insights

Location transcends beyond latitude and longitude points on a map. It’s a critical factor that impacts decisions such as new site locations, understanding service coverage areas, optimizing marketing campaigns, mitigating claims risk and much more.


Alteryx Location Insights empowers you to enrich your analysis with maps, address solutions, drivetime capabilities and a deeper understanding of your customers and locations - No specialized expertise required

Plot your customers on maps

Explore where your customers are located on detailed street maps or overlay satellite imagery down to 1 meter

Cleanse and standardize addresses

Increase marketing delivery rates by standardizing your US & Canadian addresses in minutes

Create actionable trade areas

Understand the time-distance relationship between your sites and customers using the built-in drivetime capabilities powered by trusted TomTom traffic data

Build baseline customer profiles

Know the basics of your customers with 2010 US Census demographic data


Business Insights

It’s important to know the basic demographics of your customers but the most successful organizations understand their customers at a personal level to target them with precision and optimize marketing spend.

Alteryx Business Insights goes beyond standard demographic data with behavioral and retail purchasing information to create that in-depth view you need for successful marketing strategies. 

Know your customers

Understand current and projected lifestyle, behaviors, attitudes, buying preferences, media interaction and much more

Investigate and explore

Discover new customers or variables for a complete picture

Trusted and comprehensive

Access information from over 235 million consumers, 113 million households and 125 million global business records through Experian and Dun & Bradstreet

Location Insights included

Not only can you dive deep into your customers but also get all of the goodness to figure out where they are located

Trusted Partnerships, Trusted Data

Partnerships with leading data providers enable more effective analytics for critical decisions such as where to build new retail locations or distribution centers, or estimate the effectiveness of targeted promotions from the national down to the household level.



High-resolution satellite images from DigitalGlobe with street overlays provide a spatial frame of reference for decision makers.



Dun & Bradstreet

Dun + Bradstreet

More than 125 million global business records, which have been enhanced by D&B’s proprietary DUNSRight® Quality Process, to provide the highest-quality information on businesses worldwide.





Lifestyle, attitude, brand preference, and media use data as well as five-year projections, so you can accurately estimate customer demand today, tomorrow, and in the long term. Also includes the largest and most comprehensive source for data on more 113 million households and 235 million consumers.





Visual presentation of over 50 layers of cartographic data (including roads, highways, parks, etc.) enables you to incorporate spatial data for more accurate analytic results.



US Census 2010

United States Census 2010

More than 3,000 population characteristics, such as racial and ethnic information as well as family, household, and housing unit details to identify market potential and trends.