Not every analytics project meets the needs of business users, either because the dashboard or report is not usable or because it delivers no clear improvement in performance. Results include do-overs, abandoned efforts and a poor understanding of what makes projects successful or unsuccessful.
With an automated data connection and A/B testing, companies can launch different versions of analytics projects like dashboards simultaneously. They can compare usage of each version and decide how best to design their dashboards and reports. Even while studying multiple variables at a time, they can gauge the impact of each design decision on individual metrics and overall usage.
With Alteryx, you can:
- Create a Designer workflow that connects to usage data for analytics dashboards
- Launch a new dashboard in limited release and give different versions to different groups of users
- Track impact of unique designs and features to understand which version users like best
- Consolidate usage data after A/B testing and use the Data Investigation toolkit to analyze which design decisions matter most to users