Use Case

Sales Compensation


Having a fair and understandable sales compensation model is vital to keeping sales reps happy and encouraging top performance. Through automation, companies can implement sales compensation models and update them to ensure employees are being paid fairly and accurately.

Risk Reduction

Decrease sales turnover through compensation models that match performance

Top-Line Growth

Optimize incentives to be reachable and rewarding

Efficiency Gains

Reduce frequency of compensation structure changes and training


Business Problem

Does your company pay all of its sales representatives fairly and accurately? For employees earning a straight hourly, weekly, or monthly salary, the goal of fair and accurate compensation is mostly a matter of simple arithmetic. But sales representatives expect a compensation plan tied to sales volume, performance, or other incentives and paying those employees fairly and accurately requires much more effort.

It seems legitimate to offer an individual incentive plan according to the type of sales job, but even that can be hard to manage. In a bank, for instance, how can you establish the same incentives for a regular bank teller as for a private banker specialized in complex transactions? Compensation teams in small and medium companies regularly have to deal with dozens of types of sales jobs with multiple factors and indicators per job. And even if you arrive at a fair, accurate compensation model, it won’t work if payroll: a) doesn’t know where to find all the required data, and b) can’t calculate the amount quickly and easily.

Analytics Solution

Automation through workflows, analytics, and data extraction simplifies the mechanics so sales compensation teams can focus on refining the model. Workflows make it easier to add or withdraw data from the calculations if needed and to provide deep details of the model to employees. They allow companies to change indicators quickly if they prove unrealistic and see how data flows (or doesn’t flow) through the model. And they offer controls against outlier figures that don’t make sense.

Automation can shave hours of regular, laborious spreadsheet work down to a few minutes per pay period. And by pairing payroll calculations with the human resources dimension of sales compensation models, companies can diagnose errors more quickly and pay salespeople more fairly and accurately.

With Alteryx, you can:

  • Connect directly to HR data sources such as Workday and sales data in platforms like Salesforce
  • Set up data blending and preparation workflow once, and set workflow to automatically update every week or month
  • Apply custom sales compensation model automatically, and easily update the model to match new sales goals

1 – Data Connection

Pull in data from HR services such as Workday

2 – Prep & Blend

Combine HR data with sales data to automate compensation calculation

3 – Automated Results

Automatically export or connect output without ever opening a spreadsheet


Additional Resources

Starter Kit for Intelligence Suite
Learn More
Starter Kit for Predictive Analytics
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Starter Kit for Salesforce
Learn More
Starter Kit for Marketing Analytics for Adobe
Learn More

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